Hi everyone,
Let's take a quick look at viral marketing.
As the name suggests, viral marketing is a way to spread your message, affiliate link or anything else for that matter, all over the Internet. Here's an example of how this works...
So, you have a product to sell. It could be your own product or it could be someone else's, for which you are the affiliate marketer. Basically you want people to click on a link that will take them to a sales page. And again, it could be your own page or that of an affiliate website.
This is what you do...
You write a short report or an ebook of say 10 to 20 pages and throughout the document you place your link or links. At the end of the document you tell your readers that they can give the book away free to their website visitors. You then give the document away absolutely free to anyone who wants it.
Make it easy for people to download the report or ebook and tell them that they can use it as a freebie on their website. Now, they could download a copy, save it and then put it on their web server or they can just place a link to it on their website or in an email.
So here's what happens...
Visitor "A" puts a link to your ebook on his website. He gets 50 visitors a day to his website and so 25 of these visitors also put links to your book on their websites. They also, each get the same amount of traffic and so it goes on and on...
Example: 25x25=625 links back to your product.
In a matter of days your ebook could be circulating like this...
25x25=625 - 625x25=15625 - 15625x25=390,625 - 390625x25=9765625
That's almost 10 million people who have a copy of your ebook and if only 1% clicked on a link within the ebook and bought just one of your products, which sells at $19.95 you would make a cool $1,995,000. That's almost $2 million!
That's the power of viral marketing.
But it gets better!
You wouldn't have to write a single word of your report or ebook. Just get hold of an ebook that comes with Private Label Rights. You can then edit the text, claim to be the author and add all your affiliate links. With PLR you can do what you want with the product.
I'll soon be adding some great products with PLR on the Money Harvest membership website, so look out for them. If you haven't taken up your free membership yet go over and sign up now. http://www.money-harvest.com You'll get email updates (only if you are a signed-up member), special offers, tutorials, discounted products and tons more.
Existing members should look out for more offers and freebies coming soon.
All for now.
I wish you all a very happy Christmas
Stay warm and well.
Bill
http://www.money-harvest.com
Thursday, December 18, 2008
Thursday, November 20, 2008
Want Traffic? Get Traffic!
Hi all,
One of the pressing problems facing marketers who are new to trading on the Internet is getting traffic. Without traffic there can be no sales, so here are a few ideas.
When any new business is first launched on the Internet, priority must be given to acquiring customers. Without a solid advertising and marketing strategy that new business will never get off the ground.
Every single website owner operating any kind of business on the Internet faces the same single challenge. How to drive traffic to their websites? The answer is to advertise, but what is the most effective means and more importantly what is the most cost-effective way?
Let’s consider the options. Pay Per Click on any search engine is effective but as Google is the top dog, then it stands to reason that if Google attracts more users then this is where you’ll find more prospects and potential customers.
But, as many online marketers have discovered to their detriment, PPC advertising can be the quickest way to go absolutely broke. Although the big advantage is... almost instant traffic. The same effect, although to a lesser extent can be experienced with Yahoo and MSN.
So what else can you do? Well, there’s email marketing but beware, scamsters and shisters and just about every other rip-off merchant going operate freely in this field. Anyone can build an email list very quickly by using ‘email harvesting’ software, then rent or sell the list to unsuspecting marketers.
Desperate for traffic many marketers will gladly hand over their cash for these lists only to find their websites have been taken down or banned for spamming.
Email marketing can be a very useful marketing tool but it’s highly advisable to always use a reputable list broker. Choose one that guarantees delivery of your email and offers some way of tracking results.
Another method of getting your message out there is article marketing. It runs in close parallel with press releases for getting results but costs nothing but a little time.
Basically, you write an interesting article about a subject similar to the product or service you want to promote. You can’t blatantly advertise, so the article has to be skillfully crafted to include benefits and features of your product or service without actually mentioning it.
You are allowed to include a resource box at the end of your article, which will include your name, a bio and a link back to your website. You then submit your article free, to the main directories such as, Article City or Ezine Articles and wait.
The idea is that people looking for free and relevant content for their websites will download your article in its entirety and feature it on their website. Hence you get free promotion. Press releases do very much the same thing.
One of the most effective methods of advertising online today is to find someone who is promoting a similar product or service to yours and who has a large list of subscribers to their newsletter or ezine.
Simply contact the webmaster or business owner and ask if you can place an ad in their publication. Most will be happy to accommodate and even recommend your product or service to their list, for a fee of course.
They might even offer to promote your products to their list and to other similar lists for a percentage of the profits. This is generally known as a joint venture and works well for both parties.
Next, if you have your own product to sell, you might consider setting up an affiliate program. The idea is to get as many people as possible promoting your products all over the internet. Think of it as building a sales team. Each member of your team will make sales for you for a percentage of the sale.
Finally, I should mention viral marketing. (Ooh! Sounds nasty!)
Don't worry it's not a contagious disease, and it can bring in a very healthy profit.
Think I'll leave this one till next time, as I want to cover it in detail.
So... all for now.
Bill
www.money-harvest.com
www.knight-writer.co.uk
One of the pressing problems facing marketers who are new to trading on the Internet is getting traffic. Without traffic there can be no sales, so here are a few ideas.
When any new business is first launched on the Internet, priority must be given to acquiring customers. Without a solid advertising and marketing strategy that new business will never get off the ground.
Every single website owner operating any kind of business on the Internet faces the same single challenge. How to drive traffic to their websites? The answer is to advertise, but what is the most effective means and more importantly what is the most cost-effective way?
Let’s consider the options. Pay Per Click on any search engine is effective but as Google is the top dog, then it stands to reason that if Google attracts more users then this is where you’ll find more prospects and potential customers.
But, as many online marketers have discovered to their detriment, PPC advertising can be the quickest way to go absolutely broke. Although the big advantage is... almost instant traffic. The same effect, although to a lesser extent can be experienced with Yahoo and MSN.
So what else can you do? Well, there’s email marketing but beware, scamsters and shisters and just about every other rip-off merchant going operate freely in this field. Anyone can build an email list very quickly by using ‘email harvesting’ software, then rent or sell the list to unsuspecting marketers.
Desperate for traffic many marketers will gladly hand over their cash for these lists only to find their websites have been taken down or banned for spamming.
Email marketing can be a very useful marketing tool but it’s highly advisable to always use a reputable list broker. Choose one that guarantees delivery of your email and offers some way of tracking results.
Another method of getting your message out there is article marketing. It runs in close parallel with press releases for getting results but costs nothing but a little time.
Basically, you write an interesting article about a subject similar to the product or service you want to promote. You can’t blatantly advertise, so the article has to be skillfully crafted to include benefits and features of your product or service without actually mentioning it.
You are allowed to include a resource box at the end of your article, which will include your name, a bio and a link back to your website. You then submit your article free, to the main directories such as, Article City or Ezine Articles and wait.
The idea is that people looking for free and relevant content for their websites will download your article in its entirety and feature it on their website. Hence you get free promotion. Press releases do very much the same thing.
One of the most effective methods of advertising online today is to find someone who is promoting a similar product or service to yours and who has a large list of subscribers to their newsletter or ezine.
Simply contact the webmaster or business owner and ask if you can place an ad in their publication. Most will be happy to accommodate and even recommend your product or service to their list, for a fee of course.
They might even offer to promote your products to their list and to other similar lists for a percentage of the profits. This is generally known as a joint venture and works well for both parties.
Next, if you have your own product to sell, you might consider setting up an affiliate program. The idea is to get as many people as possible promoting your products all over the internet. Think of it as building a sales team. Each member of your team will make sales for you for a percentage of the sale.
Finally, I should mention viral marketing. (Ooh! Sounds nasty!)
Don't worry it's not a contagious disease, and it can bring in a very healthy profit.
Think I'll leave this one till next time, as I want to cover it in detail.
So... all for now.
Bill
www.money-harvest.com
www.knight-writer.co.uk
Thursday, November 13, 2008
A Warm Welcome to Money Harvest Members
Hi all,
I was going to set up a completely new blog for all you Money Harvest members, but then I thought... why? I'm writing about business and Internet marketing anyway, so why not just carry on as I am and include you guys.
Well, first of all I would like to welcome all new-comers to my blog.
With the world's economies in such a desperate state, I'm going to be looking at how you can avoid becoming a victim of the recession.
I can vividly remember the last recession during the early nineties, when many of my friends lost their businesses and some lost their homes. This time I think it will be a bit different. The banks don't have quite so much power now, and it appears that the governments are caling the shots.
Moving on...
I'm also in the process of setting up a forum on the Money Harvest website, so you can discuss your situation with others, ask for advice, let us know if you have any good ideas and meet other like-minded people. The forum will be your meeting place but NOT your marketplace. No advertising will be allowed.
Well, all that's to come.
And... I'll soon be adding some more freebies to the Free Products section of the website and some more great special offers.
If there is anything about business and internet marketing or copywriting that you would like me to cover in this blog, just let me know.
All for now...
Back soon.
Bill
I was going to set up a completely new blog for all you Money Harvest members, but then I thought... why? I'm writing about business and Internet marketing anyway, so why not just carry on as I am and include you guys.
Well, first of all I would like to welcome all new-comers to my blog.
With the world's economies in such a desperate state, I'm going to be looking at how you can avoid becoming a victim of the recession.
I can vividly remember the last recession during the early nineties, when many of my friends lost their businesses and some lost their homes. This time I think it will be a bit different. The banks don't have quite so much power now, and it appears that the governments are caling the shots.
Moving on...
I'm also in the process of setting up a forum on the Money Harvest website, so you can discuss your situation with others, ask for advice, let us know if you have any good ideas and meet other like-minded people. The forum will be your meeting place but NOT your marketplace. No advertising will be allowed.
Well, all that's to come.
And... I'll soon be adding some more freebies to the Free Products section of the website and some more great special offers.
If there is anything about business and internet marketing or copywriting that you would like me to cover in this blog, just let me know.
All for now...
Back soon.
Bill
Friday, November 07, 2008
It's Harvest Time
Hi all,
Okay so it's probably a little late for harvesting if you're working on a farm, but if you're working on the Internet then harvest time can be anytime.
In order to reap a harvest you must first sow some seeds right? So what do you sow on the Internet if you want to harvest a big crop of money?
How about an ebook?
What... a measly little worthless ebook?
Yeah, I know... ebooks are beginning to lose their value and that's only because idiots on ebay are selling like 500 ebooks for $5.
But ebooks still have a place in Internet Marketing. I'm talking about giving ebooks away for free and getting others to pass your ebooks on all over the Internet. I'm talking about viral marketing.
Imagine... You write a short ebook and you put some links to your products and services in the ebook. You then give it away and ask others to use it as a freebie or a bonus on their websites.
That little ebook then becomes a seed, which soon becomes a crop, which you can then harvest.
Here's an example of a simple seed.
www.need-extra-money.com/Internet_Marketing.pdf
And yes... pass it on.
Til next time...
Bill
www.money-harvest.com
Okay so it's probably a little late for harvesting if you're working on a farm, but if you're working on the Internet then harvest time can be anytime.
In order to reap a harvest you must first sow some seeds right? So what do you sow on the Internet if you want to harvest a big crop of money?
How about an ebook?
What... a measly little worthless ebook?
Yeah, I know... ebooks are beginning to lose their value and that's only because idiots on ebay are selling like 500 ebooks for $5.
But ebooks still have a place in Internet Marketing. I'm talking about giving ebooks away for free and getting others to pass your ebooks on all over the Internet. I'm talking about viral marketing.
Imagine... You write a short ebook and you put some links to your products and services in the ebook. You then give it away and ask others to use it as a freebie or a bonus on their websites.
That little ebook then becomes a seed, which soon becomes a crop, which you can then harvest.
Here's an example of a simple seed.
www.need-extra-money.com/Internet_Marketing.pdf
And yes... pass it on.
Til next time...
Bill
www.money-harvest.com
Friday, October 17, 2008
That Was The Week That Was!
Hi all,
Well, what a week this has been!
You know when things are looking a little bleak in the economy, my work schedule doubles. With so many people fearful of the future, finding ways to make money on the Internet has become a number one priority. Of course, if you want to sell something, you need a great sales letter right?
Hence my increase in workload.
But that's not all...
I have also noticed a huge increase in signups for my money-making websites. Last week alone 77 people signed up for: http://www.need-extra-money.com/
And almost as many, at 69, signed up for the UK equivalent website at: http://www.need-more-money.co.uk/
But the most impressive, as far as generated income is concerned, are the amount of signups at the real big money-making website, http://www.money-harvest.com/
9 signups at various levels brought in a total of $8,219.00 for one week. So now, my income from my Internet marketing business has reached $25,000 a month.
Now I thought that was pretty good, but then I heard about what my friend Shaun Smith was doing. Shaun is my sponsor at MyInternetBusiness and like me, is also an Internet marketer based in the UK.
While I was feeling pleased with myself about making over $25,000 in 4 weeks, Shaun was making a ton more! For September alone he made $60,000... that's more than twice the amount I made.
Take a look at this short video and see for yourself... Click Here
Well, whichever way you look at it, a good week all round.
If you would like to know more about what Shaun and me are getting up to online. Drop me an email at: billknight@ymail.com
Til next time.
Bill
http://www.money-harvest.com/
Well, what a week this has been!
You know when things are looking a little bleak in the economy, my work schedule doubles. With so many people fearful of the future, finding ways to make money on the Internet has become a number one priority. Of course, if you want to sell something, you need a great sales letter right?
Hence my increase in workload.
But that's not all...
I have also noticed a huge increase in signups for my money-making websites. Last week alone 77 people signed up for: http://www.need-extra-money.com/
And almost as many, at 69, signed up for the UK equivalent website at: http://www.need-more-money.co.uk/
But the most impressive, as far as generated income is concerned, are the amount of signups at the real big money-making website, http://www.money-harvest.com/
9 signups at various levels brought in a total of $8,219.00 for one week. So now, my income from my Internet marketing business has reached $25,000 a month.
Now I thought that was pretty good, but then I heard about what my friend Shaun Smith was doing. Shaun is my sponsor at MyInternetBusiness and like me, is also an Internet marketer based in the UK.
While I was feeling pleased with myself about making over $25,000 in 4 weeks, Shaun was making a ton more! For September alone he made $60,000... that's more than twice the amount I made.
Take a look at this short video and see for yourself... Click Here
Well, whichever way you look at it, a good week all round.
If you would like to know more about what Shaun and me are getting up to online. Drop me an email at: billknight@ymail.com
Til next time.
Bill
http://www.money-harvest.com/
Saturday, October 11, 2008
What's New In Never Never Land?
Hi All,
If any of you are into marketing then you will know just how frustrating it can sometimes be. Despite having success with various products, you will sometimes come up against a whole new totally stubborn market. You know the one I mean... The Bizopp market.
We all know that there are many people out there looking to make money online, but when you offer them the opportunity, they shy away. So what do you do? You try to coerce them and bribe them with freebies. But I think this is the wrong approach. Why?
Because I think all you are doing is creating a whole new race of freebie hunters. They become so accustomed to getting things for free that they don't see the point in buying anything from you. So you really are doing yourself and them an injustice.
Because of all the freebies being thrown around the Internet like confetti, some of your 'prospects' will never buy anything from you or anyone else, and they will never start a business online. They will become inhabitants of the Never Never Land.
So what is the answer?
Beats me!
Anyone got any suggestions?
Bill
www.money-harvest.com
If any of you are into marketing then you will know just how frustrating it can sometimes be. Despite having success with various products, you will sometimes come up against a whole new totally stubborn market. You know the one I mean... The Bizopp market.
We all know that there are many people out there looking to make money online, but when you offer them the opportunity, they shy away. So what do you do? You try to coerce them and bribe them with freebies. But I think this is the wrong approach. Why?
Because I think all you are doing is creating a whole new race of freebie hunters. They become so accustomed to getting things for free that they don't see the point in buying anything from you. So you really are doing yourself and them an injustice.
Because of all the freebies being thrown around the Internet like confetti, some of your 'prospects' will never buy anything from you or anyone else, and they will never start a business online. They will become inhabitants of the Never Never Land.
So what is the answer?
Beats me!
Anyone got any suggestions?
Bill
www.money-harvest.com
Saturday, October 04, 2008
Who Wants To Be A Warrior?
*~*~* Wanted! New And Hungry Internet Marketing Warriors! *~*~*
If you have a list of at least 5 potential customers or if you can generate a list, I invite you to come and join me on a journey into the incredible world of wealth and freedom.
The only things you need to bring with you are courage, determination and a burning desire to be rich beyond your wildest imagination. Everything else will be provided including the products, the training, the tools and the support. Make up to $2,000 per sale!
Come take the tour...
http://www.money-harvest.com/special-invitation.html
This is an ad I have placed in a newsletter. I paid $85 and I will let you know how well it did or didn't ,whatever the case may be.
And here's a five-liner...
------------------------------------------------------------------
*** New Internet Business Opportunity Can Make You Rich ***
Good sales people can make up to $2000 per sale. Plus you
get hundreds of quality products, training, tools and all
the support you need to make it happen. See for yourself:
http://www.money-harvest.com/special-invitation.html
------------------------------------------------------------------
This ad will be going into an ezine next week.
The campaign goes on.
later,
Bill
www.money-harvest.com
For copywriting services visit my website
www.knight-writer.co.uk
For publishing services visit this website
www.anglox.com
For all kinds of home based jobs, visit this site if you are in the UK
www.need-more-money.co.uk
For all kinds of work at home jobs visit this site
www.need-extra-money.com
If you want to know about bird flu visit this site
www.birdflusurvivalguide.co.uk
If you like match fishing then visit this site
www.tonyrixon.co.uk
If you are a lady, you might find this site useful
www.ladieswares.com
If you are a fan of Heroes then go here
www.heroes-online.co.uk
Who owns all these websites?
I do!
And I own these too...
www.billknight.net
www.topclasscopy.com
If you have a list of at least 5 potential customers or if you can generate a list, I invite you to come and join me on a journey into the incredible world of wealth and freedom.
The only things you need to bring with you are courage, determination and a burning desire to be rich beyond your wildest imagination. Everything else will be provided including the products, the training, the tools and the support. Make up to $2,000 per sale!
Come take the tour...
http://www.money-harvest.com/special-invitation.html
This is an ad I have placed in a newsletter. I paid $85 and I will let you know how well it did or didn't ,whatever the case may be.
And here's a five-liner...
------------------------------------------------------------------
*** New Internet Business Opportunity Can Make You Rich ***
Good sales people can make up to $2000 per sale. Plus you
get hundreds of quality products, training, tools and all
the support you need to make it happen. See for yourself:
http://www.money-harvest.com/special-invitation.html
------------------------------------------------------------------
This ad will be going into an ezine next week.
The campaign goes on.
later,
Bill
www.money-harvest.com
For copywriting services visit my website
www.knight-writer.co.uk
For publishing services visit this website
www.anglox.com
For all kinds of home based jobs, visit this site if you are in the UK
www.need-more-money.co.uk
For all kinds of work at home jobs visit this site
www.need-extra-money.com
If you want to know about bird flu visit this site
www.birdflusurvivalguide.co.uk
If you like match fishing then visit this site
www.tonyrixon.co.uk
If you are a lady, you might find this site useful
www.ladieswares.com
If you are a fan of Heroes then go here
www.heroes-online.co.uk
Who owns all these websites?
I do!
And I own these too...
www.billknight.net
www.topclasscopy.com
Thursday, October 02, 2008
Who Else Wants to Build a Multiple Income Stream Business?
Can this really be better than a franchise, better than investments and better than the stockmarket or forex? For the home based business entrepreneur, this must be the ultimate cash-on-demand system.
It's not very often a new system is designed and developed for generating multiple online incomes from a worldwide marketplace. At least one that actually works effectively. It's quite refreshing then to see a business system that has been meticulously planned with a view to standing the test of time.
This is a full-on opportunity fronted by a series of quality information videos, hundreds of products with resell rights and a hugely generous compensation plan. But the most important underlying aspect of the business is the back office.
Here the entrepreneur has access to valuable information about marketing, and how to take the business to the next level, and beyond. Part of the marketing package are impressive opt-in and gateway web pages, which the entrepreneur can link to in order to build a list of prospects.
And there are Professional Business Assistants who are waiting to call up your prospects and convert them into sales. Also, there is a built-in autoresponder email system and guaranteed acceptance with a major payment processing company as standard. The whole system has been very cleverly thought out and very skillfully put together.
And will obviously appeal to the more serious entrepreneur, as opposed to the part-time bizopp seeker.
With the state of the economy at present this might be just what the doctor ordered, as this business certainly appears to offer a real solution to the financial uncertainty, against a backdrop of possiblilty job losses.
And although it's never wise to state what can actually be earned, because this will always be down to the individual's level of experience and effort, on the surface it does look as though it has the potential to generate a substantial income.
There are 5 entry levels but realistcally, only the gold and platinum levels are worth considering if a large return is to be expected. However, it is possible to upgrade to a higher level at any time. If compared to any other business system available on the internet today, this has to be in contention for the top position.
To find out more about this cash-on-demand, multiple income stream system, visit the website and take the tour.
http://www.money-harvest.com
That was a press release I sent out yesterday.
24 hours later... 102 views, 84 visits to my site and 2 platinum level sales.
Earnings generated... $4,000.
Thank you very much!
"I love this business!"
Till later,
Bill
www.money-harvest.com
It's not very often a new system is designed and developed for generating multiple online incomes from a worldwide marketplace. At least one that actually works effectively. It's quite refreshing then to see a business system that has been meticulously planned with a view to standing the test of time.
This is a full-on opportunity fronted by a series of quality information videos, hundreds of products with resell rights and a hugely generous compensation plan. But the most important underlying aspect of the business is the back office.
Here the entrepreneur has access to valuable information about marketing, and how to take the business to the next level, and beyond. Part of the marketing package are impressive opt-in and gateway web pages, which the entrepreneur can link to in order to build a list of prospects.
And there are Professional Business Assistants who are waiting to call up your prospects and convert them into sales. Also, there is a built-in autoresponder email system and guaranteed acceptance with a major payment processing company as standard. The whole system has been very cleverly thought out and very skillfully put together.
And will obviously appeal to the more serious entrepreneur, as opposed to the part-time bizopp seeker.
With the state of the economy at present this might be just what the doctor ordered, as this business certainly appears to offer a real solution to the financial uncertainty, against a backdrop of possiblilty job losses.
And although it's never wise to state what can actually be earned, because this will always be down to the individual's level of experience and effort, on the surface it does look as though it has the potential to generate a substantial income.
There are 5 entry levels but realistcally, only the gold and platinum levels are worth considering if a large return is to be expected. However, it is possible to upgrade to a higher level at any time. If compared to any other business system available on the internet today, this has to be in contention for the top position.
To find out more about this cash-on-demand, multiple income stream system, visit the website and take the tour.
http://www.money-harvest.com
That was a press release I sent out yesterday.
24 hours later... 102 views, 84 visits to my site and 2 platinum level sales.
Earnings generated... $4,000.
Thank you very much!
"I love this business!"
Till later,
Bill
www.money-harvest.com
Wednesday, October 01, 2008
A Free Business?
Hi All,
"A free business?"
Is there any such thing?
Not in my book there isn't.
This morning I get a phone call from some guy in the states, enquiring about MyInternetBusiness. That's the business I was talking about the other day.
So, this guy asks me whether he would have to pay to get involved in this business, right? And I say, "Is George Bush the president?".
He then starts to rant on about why should he pay money to make money blah, blah, blah!
I try to listen while he lets off steam about everyone trying to rip him off on the Internet etc.
When he has finished I said to him, "Look! If you were to buy a franchise it would cost you maybe $50,000, and if you were to start up any kind of traditional business you would have to rent premises, pay for lighting, heating, telephone, stationery and maybe evn employ staff"
I asked him whether he could get a franchise for free or start up any other kind of business for free. He couldn't think of any right there and then he said.
I was just about to tell him why he should expect to pay for quality information about setting up an Internet business, when he hung up... or we got cut off.
Why can't people realise that like everything in life. you get what you pay for. If you pay $37 for an ebook, then that's exactly what you will get... AN EBOOK!
If you pay $3,000 for a mega-cash generating Internet business, guess what? You can expect to get just that!
That's what I did. I paid almost $3,000 for a REAL business, which is making me REAL money right now. In this business I can make up to $2,000 just for one sale. And I also make money from my next level, which I call my lieutenants.
I thought I was doing really well, until I heard that my own sponsor made $20,000 last week.
If anyone knows of a business that can generate that kind of income and doesn't cost anything, let me know right away.
Come on guys... get real.
Go see for yourself... www.money-harvest.com
Later,
Bill
www.money-harvest.com
"A free business?"
Is there any such thing?
Not in my book there isn't.
This morning I get a phone call from some guy in the states, enquiring about MyInternetBusiness. That's the business I was talking about the other day.
So, this guy asks me whether he would have to pay to get involved in this business, right? And I say, "Is George Bush the president?".
He then starts to rant on about why should he pay money to make money blah, blah, blah!
I try to listen while he lets off steam about everyone trying to rip him off on the Internet etc.
When he has finished I said to him, "Look! If you were to buy a franchise it would cost you maybe $50,000, and if you were to start up any kind of traditional business you would have to rent premises, pay for lighting, heating, telephone, stationery and maybe evn employ staff"
I asked him whether he could get a franchise for free or start up any other kind of business for free. He couldn't think of any right there and then he said.
I was just about to tell him why he should expect to pay for quality information about setting up an Internet business, when he hung up... or we got cut off.
Why can't people realise that like everything in life. you get what you pay for. If you pay $37 for an ebook, then that's exactly what you will get... AN EBOOK!
If you pay $3,000 for a mega-cash generating Internet business, guess what? You can expect to get just that!
That's what I did. I paid almost $3,000 for a REAL business, which is making me REAL money right now. In this business I can make up to $2,000 just for one sale. And I also make money from my next level, which I call my lieutenants.
I thought I was doing really well, until I heard that my own sponsor made $20,000 last week.
If anyone knows of a business that can generate that kind of income and doesn't cost anything, let me know right away.
Come on guys... get real.
Go see for yourself... www.money-harvest.com
Later,
Bill
www.money-harvest.com
Sunday, September 28, 2008
Am I Making Money Online?
Hi all,
I got a call out of the blue last night from a guy who said he was a taxi driver, but had tried desperately to find a way to make money on the Internet. As I listened intently, he told me he had tried all kinds of things. "Well like what?" I said.
In broken english he began to tell me...
"Well my fren, I try dat Google Adsense fing, and I try to mekka money from a selling du 'merican guru DVD stuff. An I try affiliate fings like the clickbank, init"
So we had a bit of a trying convesation about money and stuff and he asks, "You're that Bill Knight feller right? So are you making money on the Internet?"
Well, my 'frens', of course I am making money from my copywriting business, but that's not all I do.
As I told the taxi driver guy, I do other things too. In fact I make a lot more money from Internet marketing than I do from my copywriting... Hmm... maybe I should charge more.
So this guy starts to get a bit frantic. He is in his cab and waiting at a taxi rank. Any minute a fare could come by and he would have to terminate the conversation.
He wants to know about what else I do. I tell him to send me an email and I'll email him a link to my special website. Okay he says, what's the email address? So I tell him. So then he wants to know what the website URL is and I say... "Have you got a pen?"
He tells me he has so I tell him the URL, but he didn't hear me properly. Then, just as I am about to repeat it he says... "To the train station? Okay my fren"
And that was the last I heard from him.
So, if you're out there 'my fren' and you still want to know the URL of my special money-making website, get on over to www.money-harvest.com and start baggin' some serious loot!
You're driving days are almost over.
Right!
Taxi!
Bill Knight
www.money-harvest.com
I got a call out of the blue last night from a guy who said he was a taxi driver, but had tried desperately to find a way to make money on the Internet. As I listened intently, he told me he had tried all kinds of things. "Well like what?" I said.
In broken english he began to tell me...
"Well my fren, I try dat Google Adsense fing, and I try to mekka money from a selling du 'merican guru DVD stuff. An I try affiliate fings like the clickbank, init"
So we had a bit of a trying convesation about money and stuff and he asks, "You're that Bill Knight feller right? So are you making money on the Internet?"
Well, my 'frens', of course I am making money from my copywriting business, but that's not all I do.
As I told the taxi driver guy, I do other things too. In fact I make a lot more money from Internet marketing than I do from my copywriting... Hmm... maybe I should charge more.
So this guy starts to get a bit frantic. He is in his cab and waiting at a taxi rank. Any minute a fare could come by and he would have to terminate the conversation.
He wants to know about what else I do. I tell him to send me an email and I'll email him a link to my special website. Okay he says, what's the email address? So I tell him. So then he wants to know what the website URL is and I say... "Have you got a pen?"
He tells me he has so I tell him the URL, but he didn't hear me properly. Then, just as I am about to repeat it he says... "To the train station? Okay my fren"
And that was the last I heard from him.
So, if you're out there 'my fren' and you still want to know the URL of my special money-making website, get on over to www.money-harvest.com and start baggin' some serious loot!
You're driving days are almost over.
Right!
Taxi!
Bill Knight
www.money-harvest.com
Monday, June 23, 2008
I'm Still Standing
Hi everyone,
Just a quick note to let you know that I'm still alive and kicking, and that I'll be posting to my blog again very soon. Look out for some very interesting stuff...
Till then,
Bill
www.knight-writer.co.uk
Just a quick note to let you know that I'm still alive and kicking, and that I'll be posting to my blog again very soon. Look out for some very interesting stuff...
Till then,
Bill
www.knight-writer.co.uk
Sunday, September 16, 2007
The Great Copywriting Quiz
Hi all,
No apologies for not posting for such a long time. This year has been my busiest ever!
I get quite a few people emailing me for advice about copywriting, and I also receive sales copy from people asking for my opinion on their work. So, I thought it would be a good idea if I created a copywriting quiz. That way, all you budding copywriters can find out how much you actually know about copywriting, and whether you are any good.
Go to my quiz now and find out whether you should write your own copy or hire me to write your sales copy for you.
http://www.knight-writer.co.uk/quiz/popquiz.htm
Have fun!
Bill
http://www.knight-writer.co.uk
No apologies for not posting for such a long time. This year has been my busiest ever!
I get quite a few people emailing me for advice about copywriting, and I also receive sales copy from people asking for my opinion on their work. So, I thought it would be a good idea if I created a copywriting quiz. That way, all you budding copywriters can find out how much you actually know about copywriting, and whether you are any good.
Go to my quiz now and find out whether you should write your own copy or hire me to write your sales copy for you.
http://www.knight-writer.co.uk/quiz/popquiz.htm
Have fun!
Bill
http://www.knight-writer.co.uk
Friday, April 27, 2007
Web 2.0 – Revolution or Evolution?
Hi all,
What's all this stuff about web 2?
Should online business owners sign up with Myspace or Youtube to promote their products or services?
Although still in its infancy, the World Wide Web has become an essential if not intricate part of our daily lives. As it continues to develop and evolve, almost relentlessly, through innovation and new technologies, what impact can these changes have on e-commerce?
In the short term it’s unlikely to have any noticeable effect, but for businesses that plan to be around for the long haul, it could be a case of sink or swim. Setting up a stall on the embankment of this vast torrent of progress may be fine for now, but unless businesses are prepared to dive in and go with the flow, they will quickly become overwhelmed by the sheer power of the undeniable web transformation now in evidence.
The question is what kind of technologies should e-commerce embrace and apply in order to move in the same direction as the mainstream? According to some influential developers and marketers, the answer is undoubtedly Web 2.0 technologies.
The term Web 2.0 was first expressed by O’Reilly Media back in 2004, which would suggest the conception of a second generation of web applications and services. And although some technology experts would argue that the basic components of Web 2.0 have been present since the creation of the World Wide Web, there are many who now recognize the demarcation.
To many people the definition of a Web 2.0 application appears to be somewhat ambiguous, but to the successful Internet marketer it is very clear. If your website visitors can submit content (text, images, videos), submit links to content, make comments, participate in discussions and vote one way or another, all or any of which will ultimately affect the amount of traffic that input will generate, then it’s Web 2.0.
Basically, adopting a Web 2.0 formula for any website will increase traffic and get your website ranked higher in the search engines. It’s a win-win situation. Some examples of Web 2.0 applications, which e-commerce website owners should seriously consider are
forums, surveys, feedback forms (for testimonials, reviews etc), blogs and RSS. The main points to consider are “user participation” and “social networking”. These are the buzz words associated with Web 2.0, which is made available through user-friendly browser-based applications.
The best examples of highly successful Web 2.0 websites, where almost all the content is generated by users are, “Myspace” - page rank 8, “Youtube” - page rank 8, “Wikipedia” – page rank 8 and “eBay” - page rank 9.
Major search engines like Google positively thrive on fresh content and openly encourage its production by rewarding websites that generate it. It’s quite clear that Web 2.0 applications cannot be ignored by any serious online business. And the question as to whether Web 2.0 be considered revolutionary or evolutionary, doesn’t really matter. What does matter, to the world of e-commerce, is adapt or die.
Web 2? Who needs it?
Answer...We all do.
Till next time
Bill
www.knight-writer.co.uk
What's all this stuff about web 2?
Should online business owners sign up with Myspace or Youtube to promote their products or services?
Although still in its infancy, the World Wide Web has become an essential if not intricate part of our daily lives. As it continues to develop and evolve, almost relentlessly, through innovation and new technologies, what impact can these changes have on e-commerce?
In the short term it’s unlikely to have any noticeable effect, but for businesses that plan to be around for the long haul, it could be a case of sink or swim. Setting up a stall on the embankment of this vast torrent of progress may be fine for now, but unless businesses are prepared to dive in and go with the flow, they will quickly become overwhelmed by the sheer power of the undeniable web transformation now in evidence.
The question is what kind of technologies should e-commerce embrace and apply in order to move in the same direction as the mainstream? According to some influential developers and marketers, the answer is undoubtedly Web 2.0 technologies.
The term Web 2.0 was first expressed by O’Reilly Media back in 2004, which would suggest the conception of a second generation of web applications and services. And although some technology experts would argue that the basic components of Web 2.0 have been present since the creation of the World Wide Web, there are many who now recognize the demarcation.
To many people the definition of a Web 2.0 application appears to be somewhat ambiguous, but to the successful Internet marketer it is very clear. If your website visitors can submit content (text, images, videos), submit links to content, make comments, participate in discussions and vote one way or another, all or any of which will ultimately affect the amount of traffic that input will generate, then it’s Web 2.0.
Basically, adopting a Web 2.0 formula for any website will increase traffic and get your website ranked higher in the search engines. It’s a win-win situation. Some examples of Web 2.0 applications, which e-commerce website owners should seriously consider are
forums, surveys, feedback forms (for testimonials, reviews etc), blogs and RSS. The main points to consider are “user participation” and “social networking”. These are the buzz words associated with Web 2.0, which is made available through user-friendly browser-based applications.
The best examples of highly successful Web 2.0 websites, where almost all the content is generated by users are, “Myspace” - page rank 8, “Youtube” - page rank 8, “Wikipedia” – page rank 8 and “eBay” - page rank 9.
Major search engines like Google positively thrive on fresh content and openly encourage its production by rewarding websites that generate it. It’s quite clear that Web 2.0 applications cannot be ignored by any serious online business. And the question as to whether Web 2.0 be considered revolutionary or evolutionary, doesn’t really matter. What does matter, to the world of e-commerce, is adapt or die.
Web 2? Who needs it?
Answer...We all do.
Till next time
Bill
www.knight-writer.co.uk
Wednesday, March 07, 2007
Who Else Wants to Skyrocket Their Online Sales?
Friends,
About 50% of people who contact me requesting sales copy for their websites are absolute newbies. They have no previous sales experience and no marketing experience. So how the heck are they ever going to make it with their fledgling web businesses? Sadly, many don't and become totally disallusioned with the Internet. But if only they would take in some sound advice.
I've been a professional copywriter for more than 15 years and I've seen literally hundreds of different business models. Some good, some not so good. Some of my clients have gone on to make incredible amounts of money and some have failed miserably. Those that have made it, simply followed the rules. Now listen up, because I'm only going to say this just one time.
"Many online business owners continually make the mistake of focussing solely on the sales of their products or services. Then wonder why they end up spending all of their profits on advertising costs.
And many online businesses today, whether large or small and regardless of whether they sell products or services, completely miss their targets. Some online businesses fail miserably, simply because they misunderstand the principles of successful e-commerce. Many individuals and companies tend to focus solely on selling and nothing else. That’s a big mistake.
And quite often it can be a very costly mistake. When products and services are not selling as well as expected, many online business owners tend to make many more mistakes. They may reduce the prices of their products or services and hope that this will lead to more sales. But it only results in them making less profits.
They may spend more on advertising, wrongly believing that this will bring more sales due to more exposure. But it just ends up costing them more and further reducing their profits on any possible sales.
Some online businesses will go to any length to make sales, or increase sales, and that includes having their whole website redesigned, stocking a larger range of products, giving away endless discounts etc. etc. Any of these actions might increase their sales slightly, but they’ll never hit the big money league if they continue to adhere to this type of marketing strategy.
So, what is the answer?
Well, let’s get right back to basics. Every online business owner must ask themselves these simple questions:
1. What kind of person will buy my products or services? The obvious answer is…The kind of person who is interested in your products or services. So rule #1 is: Find and target your market.
Next question:
2. Will my customers buy on their first visit to my website? Answer: Most will not! So rule #2 is: Follow up with your customers. And the best way to do this is to encourage them to sign up to a free newsletter, which should contain valuable information about your company’s products and services. It’s important for online business owners to remember that people surf the Internet for information. Simply give them the information they want and eventually they’ll buy your products.
Next question:
3. How should I deliver my newsletter and how often should I send it to them? Answer: Set up an autoresponder and send them your newsletter at least once a month. These days any online business can be fully automated so there’s no excuse for not keeping in touch with customers. Your newsletter should contain interesting information, product offers, product reviews, perhaps a survey and just about anything else that might make your publication appear friendly and acceptable to your market.
Next question:
4. How do I get traffic to my website without spending all of my profits on advertising? Answer: Fill your website with valuable and interesting content. This is where many individual online entrepreneurs and marketers score way ahead of their competition. A website that has lots of interesting content will outsell any website promoting similar products or services…every time…guaranteed!
Whilst large companies tend to rely solely on expensive advertising to bring traffic to their websites, the savvy Internet marketer can get 10 times more traffic for free. Writing and submitting articles to article directories has proved to be the most cost effective online marketing strategy of all time. But that’s not all. Writing interesting and informative descriptions of products and services based on the benefits of those products or services will outscore any type of ad…every time…guaranteed!
So what have learned here?
● Online business owners must first, fully focus on targeting their market.
● The #1 priority of any online business is to build a list of customers and prospects.
● You MUST follow up with your customers, befriend them and keep them informed.
● Automate the whole process of capturing email addresses and sending out newsletters.
● Fill your website with interesting and informative content, which includes articles and product descriptions.
Instead of focusing completely on making the sale, change your focus to befriending your customers then sales will surely come. If you haven’t heard it said already, “the money is in the list”. Build a list of responsive prospects, keep them entertained and informed then the wealth that every online business owner craves will come…guaranteed!
It really is that simple. Just focus on building a list, and not outright selling.
If you had a list of say 10,000 subscribers to your newletter, and you then decided to go for a sale with a product that you know for sure your prospects will be interested in, you will make serious money. So, let's say your target market is gardening. It could be absolutely anything but I'll use gardening as asn example. Your list are receiving your newsletter each month, which is filled with tips and useful information right?
Okay, so you write an ebook about how to keep your garden in tip-top condition spending just 2 hours a week. Make sure you list all the benefits of discovering this vital information and remind them what they could be doing with all the time they save.
So you send out a friendly, sales-pitch-type email to your list offering them a big discount on your new book. You tell them you're going to sell it for $37.95, but they can get it for just $29.97. From 10,000 subscribers, you get an immediate 5% positive response. That's 500 sales!
500 x $29.97 = $14,985
Follow up with 10 -20 of those that didn't buy and offer to give them a free copy of the book in return for their testimonial. So let's say, in comes 8 positive testimonials. Copy these into an email, together with your original offer and send it to all those that didn't buy first time. Chances are you will convert another 5%. That's 475 additional sales!
475 x $29.97 = $14, 235
That's a total of $29,220. If you did this or something similar every month you'd pull in around $360,000 a year. And if that isn't enough, just create another website, target a different market, follow the same format and repeat the process. Simple or what?"
Moral: GET LIST BUILDING
Till next time.
Bill
www.knight-writer.co.uk
About 50% of people who contact me requesting sales copy for their websites are absolute newbies. They have no previous sales experience and no marketing experience. So how the heck are they ever going to make it with their fledgling web businesses? Sadly, many don't and become totally disallusioned with the Internet. But if only they would take in some sound advice.
I've been a professional copywriter for more than 15 years and I've seen literally hundreds of different business models. Some good, some not so good. Some of my clients have gone on to make incredible amounts of money and some have failed miserably. Those that have made it, simply followed the rules. Now listen up, because I'm only going to say this just one time.
"Many online business owners continually make the mistake of focussing solely on the sales of their products or services. Then wonder why they end up spending all of their profits on advertising costs.
And many online businesses today, whether large or small and regardless of whether they sell products or services, completely miss their targets. Some online businesses fail miserably, simply because they misunderstand the principles of successful e-commerce. Many individuals and companies tend to focus solely on selling and nothing else. That’s a big mistake.
And quite often it can be a very costly mistake. When products and services are not selling as well as expected, many online business owners tend to make many more mistakes. They may reduce the prices of their products or services and hope that this will lead to more sales. But it only results in them making less profits.
They may spend more on advertising, wrongly believing that this will bring more sales due to more exposure. But it just ends up costing them more and further reducing their profits on any possible sales.
Some online businesses will go to any length to make sales, or increase sales, and that includes having their whole website redesigned, stocking a larger range of products, giving away endless discounts etc. etc. Any of these actions might increase their sales slightly, but they’ll never hit the big money league if they continue to adhere to this type of marketing strategy.
So, what is the answer?
Well, let’s get right back to basics. Every online business owner must ask themselves these simple questions:
1. What kind of person will buy my products or services? The obvious answer is…The kind of person who is interested in your products or services. So rule #1 is: Find and target your market.
Next question:
2. Will my customers buy on their first visit to my website? Answer: Most will not! So rule #2 is: Follow up with your customers. And the best way to do this is to encourage them to sign up to a free newsletter, which should contain valuable information about your company’s products and services. It’s important for online business owners to remember that people surf the Internet for information. Simply give them the information they want and eventually they’ll buy your products.
Next question:
3. How should I deliver my newsletter and how often should I send it to them? Answer: Set up an autoresponder and send them your newsletter at least once a month. These days any online business can be fully automated so there’s no excuse for not keeping in touch with customers. Your newsletter should contain interesting information, product offers, product reviews, perhaps a survey and just about anything else that might make your publication appear friendly and acceptable to your market.
Next question:
4. How do I get traffic to my website without spending all of my profits on advertising? Answer: Fill your website with valuable and interesting content. This is where many individual online entrepreneurs and marketers score way ahead of their competition. A website that has lots of interesting content will outsell any website promoting similar products or services…every time…guaranteed!
Whilst large companies tend to rely solely on expensive advertising to bring traffic to their websites, the savvy Internet marketer can get 10 times more traffic for free. Writing and submitting articles to article directories has proved to be the most cost effective online marketing strategy of all time. But that’s not all. Writing interesting and informative descriptions of products and services based on the benefits of those products or services will outscore any type of ad…every time…guaranteed!
So what have learned here?
● Online business owners must first, fully focus on targeting their market.
● The #1 priority of any online business is to build a list of customers and prospects.
● You MUST follow up with your customers, befriend them and keep them informed.
● Automate the whole process of capturing email addresses and sending out newsletters.
● Fill your website with interesting and informative content, which includes articles and product descriptions.
Instead of focusing completely on making the sale, change your focus to befriending your customers then sales will surely come. If you haven’t heard it said already, “the money is in the list”. Build a list of responsive prospects, keep them entertained and informed then the wealth that every online business owner craves will come…guaranteed!
It really is that simple. Just focus on building a list, and not outright selling.
If you had a list of say 10,000 subscribers to your newletter, and you then decided to go for a sale with a product that you know for sure your prospects will be interested in, you will make serious money. So, let's say your target market is gardening. It could be absolutely anything but I'll use gardening as asn example. Your list are receiving your newsletter each month, which is filled with tips and useful information right?
Okay, so you write an ebook about how to keep your garden in tip-top condition spending just 2 hours a week. Make sure you list all the benefits of discovering this vital information and remind them what they could be doing with all the time they save.
So you send out a friendly, sales-pitch-type email to your list offering them a big discount on your new book. You tell them you're going to sell it for $37.95, but they can get it for just $29.97. From 10,000 subscribers, you get an immediate 5% positive response. That's 500 sales!
500 x $29.97 = $14,985
Follow up with 10 -20 of those that didn't buy and offer to give them a free copy of the book in return for their testimonial. So let's say, in comes 8 positive testimonials. Copy these into an email, together with your original offer and send it to all those that didn't buy first time. Chances are you will convert another 5%. That's 475 additional sales!
475 x $29.97 = $14, 235
That's a total of $29,220. If you did this or something similar every month you'd pull in around $360,000 a year. And if that isn't enough, just create another website, target a different market, follow the same format and repeat the process. Simple or what?"
Moral: GET LIST BUILDING
Till next time.
Bill
www.knight-writer.co.uk
Video Advertising on the Horizon
Hi friends,
Being a freelance web copywriter I have to keep an eye on the changes that abound on the Internet. I need to know what area of marketing will work for my clients and what doesn't, and the only way I can know is to try various aspects of advertising. The long web page sales letter is still by far the frontrunner when it comes to selling individual products, but all that could soon change. And instead of writing sales copy, I could soon be writing scripts and screenplays.
I'm talking about the rising popularity of video. There's no doubt, Internet advertising is evolving. Who will continue to use PPC and other traditional means of advertising, when video is streaming onto computer monitors all around the world?
Keeping with Tradition or Moving with the Times?
When any new business is first launched on the Internet, priority must be given to acquiring customers. Many webmasters spend far too much time concentrating on search engine optimization, and although this is valuable, it should be considered as a long-term tactic. What’s more important is, without a solid advertising and marketing strategy a new Internet business will never get off the ground.
Every single website owner operating any kind of business on the Internet faces the same single challenge. How to drive traffic to their websites? Without traffic there are no customers and without customers there will be no sales. The answer is to advertise, but what is the most effective means and more importantly what is the most cost-effective means?
Let’s consider the options. Pay Per Click on any search engine is effective but as Google is the top dog, then it stands to reason that if Google attracts more users then this is where you’ll find more prospects and potential customers. But, as many online marketers have discovered to their detriment, PPC advertising can be the quickest road to going broke. The advantage is, almost instant traffic. The same effect, although to a lesser degree can be experienced with Yahoo and MSN.
So what else can you do? There’s email marketing, but beware scamsters and shisters and just about every other rip-off merchant are operating unhindered in this field. Anyone can build an email list very quickly by using ‘email harvesting’ software, then rent or sell the list to unsuspecting marketers. Desperate for traffic many marketers will gladly hand over their cash for these lists only to find their websites have been taken down or banned for spamming.
Email marketing can be a very useful marketing tool but it’s highly advisable to always use a reputable list broker. Choose one that guarantees delivery of your email and offers some way of tracking results.
Another method of getting your message out there is article marketing. It runs in close parallel with press releases for getting results but costs nothing, other than a little time. Basically, you write an interesting article about a subject similar to the product or service you want to promote. You can’t blatantly advertise, so the article has to be skillfully crafted to include benefits and features of your product or service without actually mentioning it.
You are allowed to include a resource box at the end of your article, which will include your name, bio and a link back to your website. You then submit your article free, to the main directories such as, Article City or Ezine Articles and wait. The idea is that people looking for free and relevant content for their websites will download your article in its entirety and feature it on their website. Hence you get free promotion. Press releases do very much the same thing.
One of the most effective methods of advertising online today is to find someone who is promoting a similar product or service to yours and who has a large list of subscribers to their newsletter or ezine. Simply contact the webmaster or business owner and ask if you can place an ad in their publication. Most will be happy to accommodate and even recommend your product or service to their list, for a fee of course. They might even offer to promote your products to their list and to other similar lists for a percentage of the profits. This is generally known as a joint venture and works well for both parties.
Next, you might consider setting up an affiliate program. The idea is to get as many people as possible promoting your products all over the Internet. Think of it as building a sales team. Each member of your team will make sales for you in return for a percentage of the sale. To see how this works, visit Clickbank.com or Commission Junction.com.
All the methods mentioned have been tried and tested and are effective in producing varying degrees of success, but the Internet is evolving. As more and more people access the Internet via a broadband connection, video advertising is set to explode.
Time to Put on Your Make-Up and Get Ready for the Curtain Call
Currently online video advertising represents a tiny fraction of the overall advertising market with a total spend of just $121 million last year compared with $9.5 billion for all other online media, according to Jupiter Research.
And according to ‘The Online Publishers Association’, 25% of all Internet users now watch video online at least weekly. Because of these statistics, it is predicted that there will be a 70 percent increase in online video advertising spend next year. The top video aggregators have reported daily video streams in the millions, which goes to prove that the audience is there.
All this adds up to the prospect of the Internet heading for direct ad competition with television. New technical capabilities include adding an interactive Flash layer to streaming video. At the forefront of this emerging rich media technology are companies like Klipmart, Eyewonder, United Virtualities, Eyeblaster and Viewpoint.
So, where can marketers place their ads? The media buyers ClickZ highly ranked MSN in terms of service, implementation and original video content. Also, Yahoo, via its Yahoo Music audio and video destination (formerly LAUNCH), is primed for a big video roll-out.
As video begins to impact on the online advertising scene, we’re also likely to see an upsurge in multimedia search engines. And the most exciting part about video advertising is that anyone can produce their own visual ad, just as they now compete with others for their share of the market via traditional means.
It’s time to put on your make-up, write a convincing advertising script and become star of your own marketing show.
Anyone need a script writer?
Till next time.
Bill
www.knight-writer.co.uk
Being a freelance web copywriter I have to keep an eye on the changes that abound on the Internet. I need to know what area of marketing will work for my clients and what doesn't, and the only way I can know is to try various aspects of advertising. The long web page sales letter is still by far the frontrunner when it comes to selling individual products, but all that could soon change. And instead of writing sales copy, I could soon be writing scripts and screenplays.
I'm talking about the rising popularity of video. There's no doubt, Internet advertising is evolving. Who will continue to use PPC and other traditional means of advertising, when video is streaming onto computer monitors all around the world?
Keeping with Tradition or Moving with the Times?
When any new business is first launched on the Internet, priority must be given to acquiring customers. Many webmasters spend far too much time concentrating on search engine optimization, and although this is valuable, it should be considered as a long-term tactic. What’s more important is, without a solid advertising and marketing strategy a new Internet business will never get off the ground.
Every single website owner operating any kind of business on the Internet faces the same single challenge. How to drive traffic to their websites? Without traffic there are no customers and without customers there will be no sales. The answer is to advertise, but what is the most effective means and more importantly what is the most cost-effective means?
Let’s consider the options. Pay Per Click on any search engine is effective but as Google is the top dog, then it stands to reason that if Google attracts more users then this is where you’ll find more prospects and potential customers. But, as many online marketers have discovered to their detriment, PPC advertising can be the quickest road to going broke. The advantage is, almost instant traffic. The same effect, although to a lesser degree can be experienced with Yahoo and MSN.
So what else can you do? There’s email marketing, but beware scamsters and shisters and just about every other rip-off merchant are operating unhindered in this field. Anyone can build an email list very quickly by using ‘email harvesting’ software, then rent or sell the list to unsuspecting marketers. Desperate for traffic many marketers will gladly hand over their cash for these lists only to find their websites have been taken down or banned for spamming.
Email marketing can be a very useful marketing tool but it’s highly advisable to always use a reputable list broker. Choose one that guarantees delivery of your email and offers some way of tracking results.
Another method of getting your message out there is article marketing. It runs in close parallel with press releases for getting results but costs nothing, other than a little time. Basically, you write an interesting article about a subject similar to the product or service you want to promote. You can’t blatantly advertise, so the article has to be skillfully crafted to include benefits and features of your product or service without actually mentioning it.
You are allowed to include a resource box at the end of your article, which will include your name, bio and a link back to your website. You then submit your article free, to the main directories such as, Article City or Ezine Articles and wait. The idea is that people looking for free and relevant content for their websites will download your article in its entirety and feature it on their website. Hence you get free promotion. Press releases do very much the same thing.
One of the most effective methods of advertising online today is to find someone who is promoting a similar product or service to yours and who has a large list of subscribers to their newsletter or ezine. Simply contact the webmaster or business owner and ask if you can place an ad in their publication. Most will be happy to accommodate and even recommend your product or service to their list, for a fee of course. They might even offer to promote your products to their list and to other similar lists for a percentage of the profits. This is generally known as a joint venture and works well for both parties.
Next, you might consider setting up an affiliate program. The idea is to get as many people as possible promoting your products all over the Internet. Think of it as building a sales team. Each member of your team will make sales for you in return for a percentage of the sale. To see how this works, visit Clickbank.com or Commission Junction.com.
All the methods mentioned have been tried and tested and are effective in producing varying degrees of success, but the Internet is evolving. As more and more people access the Internet via a broadband connection, video advertising is set to explode.
Time to Put on Your Make-Up and Get Ready for the Curtain Call
Currently online video advertising represents a tiny fraction of the overall advertising market with a total spend of just $121 million last year compared with $9.5 billion for all other online media, according to Jupiter Research.
And according to ‘The Online Publishers Association’, 25% of all Internet users now watch video online at least weekly. Because of these statistics, it is predicted that there will be a 70 percent increase in online video advertising spend next year. The top video aggregators have reported daily video streams in the millions, which goes to prove that the audience is there.
All this adds up to the prospect of the Internet heading for direct ad competition with television. New technical capabilities include adding an interactive Flash layer to streaming video. At the forefront of this emerging rich media technology are companies like Klipmart, Eyewonder, United Virtualities, Eyeblaster and Viewpoint.
So, where can marketers place their ads? The media buyers ClickZ highly ranked MSN in terms of service, implementation and original video content. Also, Yahoo, via its Yahoo Music audio and video destination (formerly LAUNCH), is primed for a big video roll-out.
As video begins to impact on the online advertising scene, we’re also likely to see an upsurge in multimedia search engines. And the most exciting part about video advertising is that anyone can produce their own visual ad, just as they now compete with others for their share of the market via traditional means.
It’s time to put on your make-up, write a convincing advertising script and become star of your own marketing show.
Anyone need a script writer?
Till next time.
Bill
www.knight-writer.co.uk
Friday, November 17, 2006
Some Important News About a Forthcoming Event
Friends,
As someone who is interested in making money, I thought I’d better let you know about something that’s going to be a bit special.
These days there’s so many people trying to make a living online and sadly, many will give up trying altogether at some point. Why? Because they simply didn’t make any money. They may have been trying to sell the wrong products or had the right products but couldn’t grasp the principles of effective marketing.
As a marketer and copywriter, with many clients here in the UK and in many other countries, I see it all the time. Myself and my colleagues here at Anglox, always do our level best to help new, up and coming Internet marketers get their business projects up and running, and into profit. But there’s only so much that we can do.
One day last year, during a ‘Meeting of Minds’ conference, I was having a discussion with some Internet marketing friends and the subject of new Internet marketing business start-ups featured in our conversation. We all agreed that most of the people we knew, who were struggling to get their Internet businesses started, lacked a number of key elements in their general business game plan.
We talked about getting together, pooling our resources, experience and knowledge with the intention of helping these people. Why? Because we know that many of them have been led astray by the lure of empty promises, which turned out to offer nothing other than false hope. Some promised great riches from selling certain PLR products, clearly not fit for the waste-bin. We happen to think that these people deserve better.
So, after almost a year of talking products, dates, venues and adjusting our personal schedules, we’ve finally agreed to do it. Myself, David Hyner, Craig Richards and David Watson cordially invite you to attend ‘The Profit Generator’ Internet Masterclass Seminar, which will be held in London on January 27th 2007.
Due to a limited number of suitable venues, we will also have to limit the number of attendees. So I thought you might like to be one of the first to know about this unique ‘one-off’ event. This email is already much longer than I intended, so if you would like to know more, take a look at the website we have just put up today. It contains all the information about the event and the 4 presentations.
http://www.profit-generator-masterclass.com
I would really like to see you there, but if you can’t make it, or you’re too busy with your own projects right now, you might be interested to know that you could make some good money by helping to promote it. We have set up an invitation only affiliate program for you, from which you will make £300 for each delegate who books their place before the deadline.
In the Promo Tools section of the affiliate page, we’ve also added an email for you, which will be personalised with your affiliate link, and all ready to send to your friends or likely prospects. All you have to do is type in their email addresses and click the send button.
To join the affiliate program and start making some serious money, just in time for Christmas, click on the following link and add your details. Your JV code is PGM (in upper case)
http://www.profit-generator-masterclass.com/affiliate
With more than £3,000 worth of free bonus products and services, this seminar and even the affiliate program we have set up to promote it, is all for the benefit of people like you who want to make money. We know that all available seats will be booked within the next 2-3 weeks, and I’m sorry I wasn’t able to give you more notice.
If you have any queries or questions about the seminar, don’t hesitate to contact me here: anglopublisher@yahoo.com
Best regards,
Bill
As someone who is interested in making money, I thought I’d better let you know about something that’s going to be a bit special.
These days there’s so many people trying to make a living online and sadly, many will give up trying altogether at some point. Why? Because they simply didn’t make any money. They may have been trying to sell the wrong products or had the right products but couldn’t grasp the principles of effective marketing.
As a marketer and copywriter, with many clients here in the UK and in many other countries, I see it all the time. Myself and my colleagues here at Anglox, always do our level best to help new, up and coming Internet marketers get their business projects up and running, and into profit. But there’s only so much that we can do.
One day last year, during a ‘Meeting of Minds’ conference, I was having a discussion with some Internet marketing friends and the subject of new Internet marketing business start-ups featured in our conversation. We all agreed that most of the people we knew, who were struggling to get their Internet businesses started, lacked a number of key elements in their general business game plan.
We talked about getting together, pooling our resources, experience and knowledge with the intention of helping these people. Why? Because we know that many of them have been led astray by the lure of empty promises, which turned out to offer nothing other than false hope. Some promised great riches from selling certain PLR products, clearly not fit for the waste-bin. We happen to think that these people deserve better.
So, after almost a year of talking products, dates, venues and adjusting our personal schedules, we’ve finally agreed to do it. Myself, David Hyner, Craig Richards and David Watson cordially invite you to attend ‘The Profit Generator’ Internet Masterclass Seminar, which will be held in London on January 27th 2007.
Due to a limited number of suitable venues, we will also have to limit the number of attendees. So I thought you might like to be one of the first to know about this unique ‘one-off’ event. This email is already much longer than I intended, so if you would like to know more, take a look at the website we have just put up today. It contains all the information about the event and the 4 presentations.
http://www.profit-generator-masterclass.com
I would really like to see you there, but if you can’t make it, or you’re too busy with your own projects right now, you might be interested to know that you could make some good money by helping to promote it. We have set up an invitation only affiliate program for you, from which you will make £300 for each delegate who books their place before the deadline.
In the Promo Tools section of the affiliate page, we’ve also added an email for you, which will be personalised with your affiliate link, and all ready to send to your friends or likely prospects. All you have to do is type in their email addresses and click the send button.
To join the affiliate program and start making some serious money, just in time for Christmas, click on the following link and add your details. Your JV code is PGM (in upper case)
http://www.profit-generator-masterclass.com/affiliate
With more than £3,000 worth of free bonus products and services, this seminar and even the affiliate program we have set up to promote it, is all for the benefit of people like you who want to make money. We know that all available seats will be booked within the next 2-3 weeks, and I’m sorry I wasn’t able to give you more notice.
If you have any queries or questions about the seminar, don’t hesitate to contact me here: anglopublisher@yahoo.com
Best regards,
Bill
Friday, September 08, 2006
How to sell more products and services online
Hi All,
Yes, yes I know it's been months since I last posted. Think I've got nothing better to do? I write for a living so it's not that I couldn't be bothered, it's just that I'm always busy writing for my clients.
It's been an amazing year for me. I've been working on so many projects for so many clients, I don't have time to sleep! But alas! Something has to give, and I'm afraid it has to be my free advice. You wouldn't believe how many people call me on the phone for advice about marketing their products or services. Well sorry guys, it all takes time. And as you're all aware, time is money.
I'm still making myself available to you but be prepared to pay for my time in future, unless you're a newbie. I'll still help you get going if you're completely new to Internet marketing, and as always, there will be no charge.
For everyone else, here's some advice to help you sell more:
Ways to Sell More Products or Services Online
The Internet is responsible for changing the way most people now do business. Global markets are now easily accessible to even the smallest of businesses, regardless of what they sell. Also, with more and more people now buying goods and services online (online spending reached $172 billion in 2005 – Forrester Research), potential customers are not very difficult to find. To survive and prosper, online or offline, every business simply needs to make sales and profits. It’s the life-blood of any business. Many marketing strategies developed to increase sales offline can also be adapted and applied online, although most online marketing techniques are either impractical or totally ineffective in an offline business.
The Internet has thrown up many challenges for the marketers of today, not least, is the question of exposure. How do you get your products or services in front of willing, buying customers? Learning how to succeed in business on the Internet inevitably takes time and effort. Below are few tried and tested methods, which can help to increase sales of your products or services online.
Set up your own affiliate program There are so many people on the Internet willing to sell your products for you, for a commission, that you just can’t ignore this avenue. But, for an affiliate program to work effectively, it has to be set up properly. You will have to supply your affiliates with all the tools they’ll need to promote your products.
First and foremost is a good quality written sales letter that they can use to attract interested prospects. Ideally, this letter should be a duplicate of your own sales pitch or website sales letter. Next, create banners that they can put on their website and most importantly, at least from the affiliates point of view, is a sales tracking system like, ‘yourcart.com’.
Established and successful affiliates generally have their own way of marketing other people’s products, and the more commission you’re willing to offer them, the more effort they’ll expend in promoting your goods and services. Some affiliates have their own lists of prospects and some have the ability to generate new lists for new products.
In simple terms, if an affiliate has a list or can access a list of 50,000 prospects, and can expect to convert just 3%, they’re going to be looking at the possibility of generating some 1,500 sales. If your product is valued at $97 and you offer your affiliate 50% commission, you can expect a return of $72,750.
Now, imagine if you had just six affiliates, with access to similar prospect lists, promoting your one $97 product. 6 x $72,750 = $436,500. It’s easy to see why affiliate programs are so popular on the Internet, and it’s no surprise to learn that some marketers can bank $millions each year by utilizing this tried and tested marketing method. Focus on back end sales Ensure that your website has an email capturing script installed. From each prospect you need to acquire two basic elements of information. Their first name and email address. When you have made a sale to your customer, it is always advisable to follow up with an email thanking them for their purchase. And, have another, perhaps similar product ready to sell them. If they were happy with their original purchase, chances are they will buy from you again.
This is the ‘back end’ sale, and more often than not, this is where the real profits are to be made.
To effectively capture the name and email of all your website visitors, you’ll have to give them a reason for giving up this information. It could be to obtain a free report, a free ebook or a free subscription to your newsletter. This is how you build your own list.
Next, you could offer your prospects a high value product at a break-even price. The object is to gain their confidence. Then within 2 -3 weeks of the sale, offer them a similar product with a much higher ticket value.
Always stay in touch with your customers by email if you want to continuously make sales. Autoresponders are undoubtedly the best method to achieve this line of communication.
Seek out joint ventures
Many Internet marketers have made a small fortune by promoting other people’s products and services, in return for their own products being promoted by others.
A good example would be a printer ink supply business promoting a printer supply or printer repair business and vice-versa. Or a ladies fashion business promoting a jewelry or cosmetics business. Whatever you sell, there is likely to be a related product that you can promote on your website in return for that business promoting yours.
Simply contact the webmaster of a site that sells products related to yours and propose a mutually beneficial deal. There’s not many Internet business owners who will refuse a 50/50 split of profits for just sending out an email to their list or for listing your products on their website.
Offline marketing opportunities
Just because your business is online, you can’t afford to ignore offline promotion opportunities. Place ads in your local press or other publications, where your potential customers will most likely see them. Offer them discounts for buying your products or services online, and remind them that they can conveniently visit your website anytime day or night to purchase the products they want at prices they can’t afford to miss.
Think about renting a suitably targeted mailing list and sending out a mailshot outlining the benefits and convenience of shopping at your online website, and the savings they could make compared to their local High Street stores.
Testimonials
Give some of your products away to prospects in return for their testimonials and endorsements. If you can get people to say good things about your products or services and highly recommend them to others, you’ll build credibility.
Credibility and trust are considered by many online marketers to be two of the most important aspects of converting browsers into buyers.
Freebies and bonuses
So many online businesses give away free samples of their products, free ebooks, free tips or free advice, that you really can’t ignore the value of the word “free”. People like to get things for free, so always add something for free to the product you want to sell them.
Free bonuses are perceived as added value and works every time. The Internet business that includes freebies and bonuses with its offer will outsell any similar website with no freebies on offer every time.
One of the best possible freebies you could give your prospects is a specifically written ebook all about the benefits of your products or services. It must be informative and interesting and it must have real or perceived value. Ensure the ebook contains links to all your website products, and tell your prospects it would normally cost say $27 or $37 to buy.
Allow your prospects to give it away or sell it with full resell rights. This will start a viral marketing campaign and will help bring visitors to your website from all over the Internet.
Peace of mind guaranteed
Before a customer buys something from you, they will want to know if they can return it, if for some reason it proves to be unsuitable. Their whole buying decision may rest entirely on this one ‘peace of mind’ benefit. Always, always offer your prospects a full ‘no-quibble’ money-back guarantee.
The longer the guarantee, the more comfortable they’ll be in buying your products. Also, the longer the guarantee, the less likely you are to make refunds. Can you remember what you bought 90 days ago?
Hope this helps. Till next time
BFN
Bill Knight
www.knight-writer.co.uk
Yes, yes I know it's been months since I last posted. Think I've got nothing better to do? I write for a living so it's not that I couldn't be bothered, it's just that I'm always busy writing for my clients.
It's been an amazing year for me. I've been working on so many projects for so many clients, I don't have time to sleep! But alas! Something has to give, and I'm afraid it has to be my free advice. You wouldn't believe how many people call me on the phone for advice about marketing their products or services. Well sorry guys, it all takes time. And as you're all aware, time is money.
I'm still making myself available to you but be prepared to pay for my time in future, unless you're a newbie. I'll still help you get going if you're completely new to Internet marketing, and as always, there will be no charge.
For everyone else, here's some advice to help you sell more:
Ways to Sell More Products or Services Online
The Internet is responsible for changing the way most people now do business. Global markets are now easily accessible to even the smallest of businesses, regardless of what they sell. Also, with more and more people now buying goods and services online (online spending reached $172 billion in 2005 – Forrester Research), potential customers are not very difficult to find. To survive and prosper, online or offline, every business simply needs to make sales and profits. It’s the life-blood of any business. Many marketing strategies developed to increase sales offline can also be adapted and applied online, although most online marketing techniques are either impractical or totally ineffective in an offline business.
The Internet has thrown up many challenges for the marketers of today, not least, is the question of exposure. How do you get your products or services in front of willing, buying customers? Learning how to succeed in business on the Internet inevitably takes time and effort. Below are few tried and tested methods, which can help to increase sales of your products or services online.
Set up your own affiliate program There are so many people on the Internet willing to sell your products for you, for a commission, that you just can’t ignore this avenue. But, for an affiliate program to work effectively, it has to be set up properly. You will have to supply your affiliates with all the tools they’ll need to promote your products.
First and foremost is a good quality written sales letter that they can use to attract interested prospects. Ideally, this letter should be a duplicate of your own sales pitch or website sales letter. Next, create banners that they can put on their website and most importantly, at least from the affiliates point of view, is a sales tracking system like, ‘yourcart.com’.
Established and successful affiliates generally have their own way of marketing other people’s products, and the more commission you’re willing to offer them, the more effort they’ll expend in promoting your goods and services. Some affiliates have their own lists of prospects and some have the ability to generate new lists for new products.
In simple terms, if an affiliate has a list or can access a list of 50,000 prospects, and can expect to convert just 3%, they’re going to be looking at the possibility of generating some 1,500 sales. If your product is valued at $97 and you offer your affiliate 50% commission, you can expect a return of $72,750.
Now, imagine if you had just six affiliates, with access to similar prospect lists, promoting your one $97 product. 6 x $72,750 = $436,500. It’s easy to see why affiliate programs are so popular on the Internet, and it’s no surprise to learn that some marketers can bank $millions each year by utilizing this tried and tested marketing method. Focus on back end sales Ensure that your website has an email capturing script installed. From each prospect you need to acquire two basic elements of information. Their first name and email address. When you have made a sale to your customer, it is always advisable to follow up with an email thanking them for their purchase. And, have another, perhaps similar product ready to sell them. If they were happy with their original purchase, chances are they will buy from you again.
This is the ‘back end’ sale, and more often than not, this is where the real profits are to be made.
To effectively capture the name and email of all your website visitors, you’ll have to give them a reason for giving up this information. It could be to obtain a free report, a free ebook or a free subscription to your newsletter. This is how you build your own list.
Next, you could offer your prospects a high value product at a break-even price. The object is to gain their confidence. Then within 2 -3 weeks of the sale, offer them a similar product with a much higher ticket value.
Always stay in touch with your customers by email if you want to continuously make sales. Autoresponders are undoubtedly the best method to achieve this line of communication.
Seek out joint ventures
Many Internet marketers have made a small fortune by promoting other people’s products and services, in return for their own products being promoted by others.
A good example would be a printer ink supply business promoting a printer supply or printer repair business and vice-versa. Or a ladies fashion business promoting a jewelry or cosmetics business. Whatever you sell, there is likely to be a related product that you can promote on your website in return for that business promoting yours.
Simply contact the webmaster of a site that sells products related to yours and propose a mutually beneficial deal. There’s not many Internet business owners who will refuse a 50/50 split of profits for just sending out an email to their list or for listing your products on their website.
Offline marketing opportunities
Just because your business is online, you can’t afford to ignore offline promotion opportunities. Place ads in your local press or other publications, where your potential customers will most likely see them. Offer them discounts for buying your products or services online, and remind them that they can conveniently visit your website anytime day or night to purchase the products they want at prices they can’t afford to miss.
Think about renting a suitably targeted mailing list and sending out a mailshot outlining the benefits and convenience of shopping at your online website, and the savings they could make compared to their local High Street stores.
Testimonials
Give some of your products away to prospects in return for their testimonials and endorsements. If you can get people to say good things about your products or services and highly recommend them to others, you’ll build credibility.
Credibility and trust are considered by many online marketers to be two of the most important aspects of converting browsers into buyers.
Freebies and bonuses
So many online businesses give away free samples of their products, free ebooks, free tips or free advice, that you really can’t ignore the value of the word “free”. People like to get things for free, so always add something for free to the product you want to sell them.
Free bonuses are perceived as added value and works every time. The Internet business that includes freebies and bonuses with its offer will outsell any similar website with no freebies on offer every time.
One of the best possible freebies you could give your prospects is a specifically written ebook all about the benefits of your products or services. It must be informative and interesting and it must have real or perceived value. Ensure the ebook contains links to all your website products, and tell your prospects it would normally cost say $27 or $37 to buy.
Allow your prospects to give it away or sell it with full resell rights. This will start a viral marketing campaign and will help bring visitors to your website from all over the Internet.
Peace of mind guaranteed
Before a customer buys something from you, they will want to know if they can return it, if for some reason it proves to be unsuitable. Their whole buying decision may rest entirely on this one ‘peace of mind’ benefit. Always, always offer your prospects a full ‘no-quibble’ money-back guarantee.
The longer the guarantee, the more comfortable they’ll be in buying your products. Also, the longer the guarantee, the less likely you are to make refunds. Can you remember what you bought 90 days ago?
Hope this helps. Till next time
BFN
Bill Knight
www.knight-writer.co.uk
Friday, April 21, 2006
Time to talk about making some money
It's been a while since I last posted to my blog, simply because I've been up to my neck in work. So far this year I've taken on 11 new clients and I'm involved in 3 new joint venture projects. Because I've been burning the candle at both ends recently, I've taken on some extra help to cope with the publishing side of my business (anglox), which for some reason has become a real bustle of activity in recent months.
So what's happening? Well, firstly there's obviously many more people interested in making money online. And secondly, they're doing it by creating their own unique products, which is great!
Here's a few examples of some of my new client's products:
1. An ebook explaining how to earn a six-figure income from other people's property. This is a fabulous product, which has been written by a property consultant based in the UK. He's selling around 10 books a week but could easily increase this number to 20, if he could just sort out his marketing. I'm working on a strategy for him, which will include articles, PPC and offline ads.
2. An Internet Marketing course for beginners. This is a JV and I've been extremely busy writing up the modules, the sales letter for the website and the ad campaign. This online training course will cover just about every conceivable aspect of marketing, from designing a website and creating products to exploiting the ever increasing niche markets.
3. Another JV I'm involved in is a 'Buy Property in Spain' project. The attraction here is the large commission payouts, which run into 4 figures for just one completed deal. The goal is to complete 4 deals a month. I wish I had got involved in this project much earlier, although it looks as if there's still a considerable market for overseas investment and retirement properties.
4. One of the main topical interests of the moment is the worldwide spread of the deadly H5N1 bird flu virus. My client has been quick to seize on the fears of infection by producing a survival guide. This particular guide is geared towards a UK market only. We carried out a marketing test soon after a dead swan was found in Scotland, which was confirmed to have had the H5N1 virus. Within 3 days, the website received over 1000 unique visitors and a few sales were made. The project has now been put on the 'back-burner' until another outbreak in the UK has been confirmed.
5. A new client from the US contacted me and asked if I was interested in writing a health book for him. The 50 page book was duly written and submitted for approval in both MS Word and pdf formats. He then asked if I could write a sales letter for his website, which I did. It turns out that he didn't actually have a website yet, so my team designed and constructed a site for him. And arranged for a domain, plus hosting and a full SEO campaign together with a full marketing plan. Basically we did the lot! And now we're discussing the next venture.
My work as a copywriter and Internet marketer can be quite varied, which means there's never a dull moment as I'm kept continually on my toes. The upside to this situation is that I'm always looking to find the very latest marketing strategy for my clients and my own online businesses.
Over the coming weeks I'm going to reveal some of my findings right here in this blog. I promise you it will be riveting stuff!
In the meantime, and due to endless 'cries for help', here's a few suggestions about making money online. These are for anyone looking to set up an online income stream, full-time or part-time, and can be operated from their own home office.
My first suggestion is to try our very own Publishing business opportunity. Becoming a home publisher has never been so easy and the profits are endless. The products don't cost anything and you get to keep 100% of the profits. Here's a link to the affiliate version, which means you will not only make some easy money from operating the system, but you can also make 50% profit from reselling it to others. A real win-win opportunity. License2Profit.
To sell anything successfully online, you'll need to master the art of writing effective sales and ad copy. If it was that easy, I'd be out of a job. But to help you understand the principles of this extremely important marketing aspect, I've written a very useful guide (Word Power). It comes with resale rights, so again here's another opportunity to make some money by reselling it to others.
For anyone looking for easy work at home jobs and other great products and services, check out the wide selection offered by Jack the Reaper.
Hope you find something useful among this lot.
Until next time.
Bill Knight
www.knight-writer.co.uk
So what's happening? Well, firstly there's obviously many more people interested in making money online. And secondly, they're doing it by creating their own unique products, which is great!
Here's a few examples of some of my new client's products:
1. An ebook explaining how to earn a six-figure income from other people's property. This is a fabulous product, which has been written by a property consultant based in the UK. He's selling around 10 books a week but could easily increase this number to 20, if he could just sort out his marketing. I'm working on a strategy for him, which will include articles, PPC and offline ads.
2. An Internet Marketing course for beginners. This is a JV and I've been extremely busy writing up the modules, the sales letter for the website and the ad campaign. This online training course will cover just about every conceivable aspect of marketing, from designing a website and creating products to exploiting the ever increasing niche markets.
3. Another JV I'm involved in is a 'Buy Property in Spain' project. The attraction here is the large commission payouts, which run into 4 figures for just one completed deal. The goal is to complete 4 deals a month. I wish I had got involved in this project much earlier, although it looks as if there's still a considerable market for overseas investment and retirement properties.
4. One of the main topical interests of the moment is the worldwide spread of the deadly H5N1 bird flu virus. My client has been quick to seize on the fears of infection by producing a survival guide. This particular guide is geared towards a UK market only. We carried out a marketing test soon after a dead swan was found in Scotland, which was confirmed to have had the H5N1 virus. Within 3 days, the website received over 1000 unique visitors and a few sales were made. The project has now been put on the 'back-burner' until another outbreak in the UK has been confirmed.
5. A new client from the US contacted me and asked if I was interested in writing a health book for him. The 50 page book was duly written and submitted for approval in both MS Word and pdf formats. He then asked if I could write a sales letter for his website, which I did. It turns out that he didn't actually have a website yet, so my team designed and constructed a site for him. And arranged for a domain, plus hosting and a full SEO campaign together with a full marketing plan. Basically we did the lot! And now we're discussing the next venture.
My work as a copywriter and Internet marketer can be quite varied, which means there's never a dull moment as I'm kept continually on my toes. The upside to this situation is that I'm always looking to find the very latest marketing strategy for my clients and my own online businesses.
Over the coming weeks I'm going to reveal some of my findings right here in this blog. I promise you it will be riveting stuff!
In the meantime, and due to endless 'cries for help', here's a few suggestions about making money online. These are for anyone looking to set up an online income stream, full-time or part-time, and can be operated from their own home office.
My first suggestion is to try our very own Publishing business opportunity. Becoming a home publisher has never been so easy and the profits are endless. The products don't cost anything and you get to keep 100% of the profits. Here's a link to the affiliate version, which means you will not only make some easy money from operating the system, but you can also make 50% profit from reselling it to others. A real win-win opportunity. License2Profit.
To sell anything successfully online, you'll need to master the art of writing effective sales and ad copy. If it was that easy, I'd be out of a job. But to help you understand the principles of this extremely important marketing aspect, I've written a very useful guide (Word Power). It comes with resale rights, so again here's another opportunity to make some money by reselling it to others.
For anyone looking for easy work at home jobs and other great products and services, check out the wide selection offered by Jack the Reaper.
Hope you find something useful among this lot.
Until next time.
Bill Knight
www.knight-writer.co.uk
Thursday, February 16, 2006
The Net Reaper Forecasts Bumper Harvest
With so many so-called business opportunities on the Internet today, it’s getting more and more difficult to weed out the real money spinners from the host of scams. Just go to any search engine and type in ‘work at home’, and you’ll see exactly what I mean.
For Internet newbies, this represents a virtual minefield, and sadly many will fall foul of an unscrupulous, faceless assassin before they even realize they’ve been financially wounded. It’s all very well for those fully conversant with all things web and techie, to say experiencing the perils of the Internet is a simple learning process. Well, whatever happened to gallantry and chivalry?
Just because we’re operating in a virtual world of commerce with no face to face contact, it doesn’t make people any less human, does it? Okay, so there is an element of remoteness and individualism, when it comes to doing business online from your own home office, but it would be wise to remember that the leads, the visitors, and traffic are very real people.
And I for one believe that we should all be treated with some respect.
Now if you’re looking to find real opportunities and real time saving software products and really useful services all in one place, the information highway offers precious little choice. The no alternative option is to blow the Google bugle and find it all yourself, which can be fun if you have nothing better to do, but a real pain in the butt if time is of the essence.
I take my hat of then, to those that have spent the time searching, filtering, trying and testing products and services for the benefit of others. And when they neatly list these goodies on an easy to navigate website, for all to enjoy, I’ll gladly buy something useful as my way of thanking them for their efforts. This can only go some way to encouraging them to add more useful links in time for my next visit.
A website I came across recently fits this description perfectly. The Net Reaper, although sinister in name and design is steadily harvesting the type of products and services that will be of interest to at least some people if not most. New links are being added every day and it won’t be too long before the site itself will become a directory of interesting, informative and useful entities.
I’m sure other similar sites exist, but I found myself clicking on this site’s link through morbid curiosity, as I’m sure others will do. There’s a lot to be said for a well thought domain name. Wished I’d have thought of it.
Next time you’re searching the Internet and you come across a website which looks good, is easy to navigate and has useful products, give up a little respect to the webmaster. If the site looks as though it has taken a lot of time and effort to put together, it most probably has.
Pay Jack a visit: www.thenetreaper.com
Till next time,
Bill
www.knight-writer.co.uk
For Internet newbies, this represents a virtual minefield, and sadly many will fall foul of an unscrupulous, faceless assassin before they even realize they’ve been financially wounded. It’s all very well for those fully conversant with all things web and techie, to say experiencing the perils of the Internet is a simple learning process. Well, whatever happened to gallantry and chivalry?
Just because we’re operating in a virtual world of commerce with no face to face contact, it doesn’t make people any less human, does it? Okay, so there is an element of remoteness and individualism, when it comes to doing business online from your own home office, but it would be wise to remember that the leads, the visitors, and traffic are very real people.
And I for one believe that we should all be treated with some respect.
Now if you’re looking to find real opportunities and real time saving software products and really useful services all in one place, the information highway offers precious little choice. The no alternative option is to blow the Google bugle and find it all yourself, which can be fun if you have nothing better to do, but a real pain in the butt if time is of the essence.
I take my hat of then, to those that have spent the time searching, filtering, trying and testing products and services for the benefit of others. And when they neatly list these goodies on an easy to navigate website, for all to enjoy, I’ll gladly buy something useful as my way of thanking them for their efforts. This can only go some way to encouraging them to add more useful links in time for my next visit.
A website I came across recently fits this description perfectly. The Net Reaper, although sinister in name and design is steadily harvesting the type of products and services that will be of interest to at least some people if not most. New links are being added every day and it won’t be too long before the site itself will become a directory of interesting, informative and useful entities.
I’m sure other similar sites exist, but I found myself clicking on this site’s link through morbid curiosity, as I’m sure others will do. There’s a lot to be said for a well thought domain name. Wished I’d have thought of it.
Next time you’re searching the Internet and you come across a website which looks good, is easy to navigate and has useful products, give up a little respect to the webmaster. If the site looks as though it has taken a lot of time and effort to put together, it most probably has.
Pay Jack a visit: www.thenetreaper.com
Till next time,
Bill
www.knight-writer.co.uk
Monday, January 02, 2006
The Secret Power of Words
A quick word on the secret power of words.
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?
A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.
A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.
The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word.
How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.
Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell.
Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself.
Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.
But the real secret to creating captivating copy is to use ‘sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.
When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend.
Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.
Never underestimate the secret power of words.
You can find more information about creating top class copy by visiting the link below.
http://www.topclasscopy.com
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?
A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.
A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.
The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word.
How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.
Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell.
Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself.
Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.
But the real secret to creating captivating copy is to use ‘sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.
When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend.
Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.
Never underestimate the secret power of words.
You can find more information about creating top class copy by visiting the link below.
http://www.topclasscopy.com
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