Hi All,
Well it's been a busy time for our new venture BusyVids, and it looks like we're going to get even busier this year as more and more business owners finally realise the true value in video marketing. However, it can sometimes be an uphill struggle to fully explain our service and educate business people about the big advantages of video marketing.
Many business people are notoriously difficult to presuade when it comes to promoting new marketing ideas, and our video production and marketing team has recently come up against a few of them. First, many business owners don't like to get out of their comfort zone, in terms of advertising options, preferring to stick with tried and tested methods like pay-per-click and banner advertising.
Although these methods are costly and very few businesses see any relevant ROI, they tend to hang in there because they don't really understand what the alternatives have to offer. Inertia is one word that might describe this reaction, or should I say inaction, and technophobia is another.
Unfortunately, plain old ignorance is one I would tend to use, albeit very quietly. For example, just recently I was emailing an "interested" client about having a video created and I mentioned keywords and keyword phrases. He emailed me back and said, "Well I don't know... there doesn't appear to be any keywords that suitably fit our business".
Phew! So, I emailed him back with a very long and detailed explanation about keywords and how they work with search engines etc etc etc. Well, that was the end of that. I didn't hear from him again.
In our marketing, we do our level best to get the message across as painless and as simple as possible. We have created numerous videos explaining how our video marketing works and how it will work for them. And yes, thankfully, many business owners get it, but sadly there are those who don't. I guess they'll come round when they see the rest of the flock heading over to greener pastures. So till then...
Okay, now I just wanted you to know that we have added another video related service to our repertoire, which we have duly christened "VideoResurrection". This is for businesses that have already had a video created but it has done absolutely diddly squat since it's launch, birth, inception or whatever.
This service is mainly targetted at the many thousands of "punters" who have been cajoled into buying a video from Yell.com. These videos are at best mediocre but at an average cost of around £950 plus VAT, they also represent very poor value. Our own BusyVids videos are only £149.95 and get ranked in Google, so maybe we should be hiking up our prices!!!
So what we do here is we contact the video/business owner and ask them if they would like us to get their video into Google. There's no upfront fee for this service and if we don't succeed then there's no fee to pay. It's a win win offer for the business owner. Needless to say it's beginning to take off big time. You can find out more about this sevice here.
Well, that's about it for now. Look out for my next post as we continue to deliver amazing results for our clients with our BusyVids service, and there will be some news about another video related service coming very soon.
Till then take care all.
Bill
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