As a copywriter I love it when I can include factual stats in my sales copy. It adds real credibility, which is just so important. So, I was looking around the internet in general when I came across some real eye-watering stats relating to video marketing.
Next, I sent out a press release, which was yesterday, from my UKBF account because I wanted these very interesting stats regarding video marketing, and which were from a trusted source, to be known... to be "out there". So here they are...
According to Dr James McQuivey of
Forrester Research, one minute of video is
equivalent to 1.8 million words in terms of
marketing value. That equates to 3600 web pages or
about 150 days of actual time spent writing.
It is also reported that 100
million people worldwide watch online videos every
single day. And according to ComScore, the online
statistics company, the average internet user
spends almost 17 minutes a month watching video
ads.
It seems people actually enjoy
watching video ads as opposed to those who
registered a distinct dislike for TV ads. The
Online Publishers Association has reported that
80% of internet users
could recall watching a video ad on
a website they visited in the past 30 days.
Of that 80%, 46% of users took some
action after viewing the video ad. 26% looked for
more information about the subject of the video,
22% visited the website named in the ad, 15%
visited the company represented in the video ad,
and 12% purchased the specific product featured in
the ad.
ComScore also reported that
internet users who visited a website that had
video content, spent at least 2 minutes longer on
the website than if the site did not have video.
According to Forbes Insight, 59% of
senior executives would rather watch a video than
read text. About 65% of those who viewed a video
clicked through to visit the vendor website, 50%
looked for more information and 45% reported that
they contacted a vendor after seeing an online
video ad. About 50% of those who viewed an online
marketing video went on to make a purchase for
their business.
The stats are stacking up in favour
of video marketing, which seems destined to become
the primary method for delivering effective
advertising.
Video marketing is going from strength to strength and so are we! Check out our latest promo video, which is gracing our BusyVids websites here.
We've just started using an agency to handle some of our video production enquiries because we just can't cope with them all. They're not all converting to sales but there's so much interest in what we are doing.
Keep you posted!
Bye for now,
Bill
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