Friends,
As someone who is interested in making money, I thought I’d better let you know about something that’s going to be a bit special.
These days there’s so many people trying to make a living online and sadly, many will give up trying altogether at some point. Why? Because they simply didn’t make any money. They may have been trying to sell the wrong products or had the right products but couldn’t grasp the principles of effective marketing.
As a marketer and copywriter, with many clients here in the UK and in many other countries, I see it all the time. Myself and my colleagues here at Anglox, always do our level best to help new, up and coming Internet marketers get their business projects up and running, and into profit. But there’s only so much that we can do.
One day last year, during a ‘Meeting of Minds’ conference, I was having a discussion with some Internet marketing friends and the subject of new Internet marketing business start-ups featured in our conversation. We all agreed that most of the people we knew, who were struggling to get their Internet businesses started, lacked a number of key elements in their general business game plan.
We talked about getting together, pooling our resources, experience and knowledge with the intention of helping these people. Why? Because we know that many of them have been led astray by the lure of empty promises, which turned out to offer nothing other than false hope. Some promised great riches from selling certain PLR products, clearly not fit for the waste-bin. We happen to think that these people deserve better.
So, after almost a year of talking products, dates, venues and adjusting our personal schedules, we’ve finally agreed to do it. Myself, David Hyner, Craig Richards and David Watson cordially invite you to attend ‘The Profit Generator’ Internet Masterclass Seminar, which will be held in London on January 27th 2007.
Due to a limited number of suitable venues, we will also have to limit the number of attendees. So I thought you might like to be one of the first to know about this unique ‘one-off’ event. This email is already much longer than I intended, so if you would like to know more, take a look at the website we have just put up today. It contains all the information about the event and the 4 presentations.
http://www.profit-generator-masterclass.com
I would really like to see you there, but if you can’t make it, or you’re too busy with your own projects right now, you might be interested to know that you could make some good money by helping to promote it. We have set up an invitation only affiliate program for you, from which you will make £300 for each delegate who books their place before the deadline.
In the Promo Tools section of the affiliate page, we’ve also added an email for you, which will be personalised with your affiliate link, and all ready to send to your friends or likely prospects. All you have to do is type in their email addresses and click the send button.
To join the affiliate program and start making some serious money, just in time for Christmas, click on the following link and add your details. Your JV code is PGM (in upper case)
http://www.profit-generator-masterclass.com/affiliate
With more than £3,000 worth of free bonus products and services, this seminar and even the affiliate program we have set up to promote it, is all for the benefit of people like you who want to make money. We know that all available seats will be booked within the next 2-3 weeks, and I’m sorry I wasn’t able to give you more notice.
If you have any queries or questions about the seminar, don’t hesitate to contact me here: anglopublisher@yahoo.com
Best regards,
Bill
Friday, November 17, 2006
Friday, September 08, 2006
How to sell more products and services online
Hi All,
Yes, yes I know it's been months since I last posted. Think I've got nothing better to do? I write for a living so it's not that I couldn't be bothered, it's just that I'm always busy writing for my clients.
It's been an amazing year for me. I've been working on so many projects for so many clients, I don't have time to sleep! But alas! Something has to give, and I'm afraid it has to be my free advice. You wouldn't believe how many people call me on the phone for advice about marketing their products or services. Well sorry guys, it all takes time. And as you're all aware, time is money.
I'm still making myself available to you but be prepared to pay for my time in future, unless you're a newbie. I'll still help you get going if you're completely new to Internet marketing, and as always, there will be no charge.
For everyone else, here's some advice to help you sell more:
Ways to Sell More Products or Services Online
The Internet is responsible for changing the way most people now do business. Global markets are now easily accessible to even the smallest of businesses, regardless of what they sell. Also, with more and more people now buying goods and services online (online spending reached $172 billion in 2005 – Forrester Research), potential customers are not very difficult to find. To survive and prosper, online or offline, every business simply needs to make sales and profits. It’s the life-blood of any business. Many marketing strategies developed to increase sales offline can also be adapted and applied online, although most online marketing techniques are either impractical or totally ineffective in an offline business.
The Internet has thrown up many challenges for the marketers of today, not least, is the question of exposure. How do you get your products or services in front of willing, buying customers? Learning how to succeed in business on the Internet inevitably takes time and effort. Below are few tried and tested methods, which can help to increase sales of your products or services online.
Set up your own affiliate program There are so many people on the Internet willing to sell your products for you, for a commission, that you just can’t ignore this avenue. But, for an affiliate program to work effectively, it has to be set up properly. You will have to supply your affiliates with all the tools they’ll need to promote your products.
First and foremost is a good quality written sales letter that they can use to attract interested prospects. Ideally, this letter should be a duplicate of your own sales pitch or website sales letter. Next, create banners that they can put on their website and most importantly, at least from the affiliates point of view, is a sales tracking system like, ‘yourcart.com’.
Established and successful affiliates generally have their own way of marketing other people’s products, and the more commission you’re willing to offer them, the more effort they’ll expend in promoting your goods and services. Some affiliates have their own lists of prospects and some have the ability to generate new lists for new products.
In simple terms, if an affiliate has a list or can access a list of 50,000 prospects, and can expect to convert just 3%, they’re going to be looking at the possibility of generating some 1,500 sales. If your product is valued at $97 and you offer your affiliate 50% commission, you can expect a return of $72,750.
Now, imagine if you had just six affiliates, with access to similar prospect lists, promoting your one $97 product. 6 x $72,750 = $436,500. It’s easy to see why affiliate programs are so popular on the Internet, and it’s no surprise to learn that some marketers can bank $millions each year by utilizing this tried and tested marketing method. Focus on back end sales Ensure that your website has an email capturing script installed. From each prospect you need to acquire two basic elements of information. Their first name and email address. When you have made a sale to your customer, it is always advisable to follow up with an email thanking them for their purchase. And, have another, perhaps similar product ready to sell them. If they were happy with their original purchase, chances are they will buy from you again.
This is the ‘back end’ sale, and more often than not, this is where the real profits are to be made.
To effectively capture the name and email of all your website visitors, you’ll have to give them a reason for giving up this information. It could be to obtain a free report, a free ebook or a free subscription to your newsletter. This is how you build your own list.
Next, you could offer your prospects a high value product at a break-even price. The object is to gain their confidence. Then within 2 -3 weeks of the sale, offer them a similar product with a much higher ticket value.
Always stay in touch with your customers by email if you want to continuously make sales. Autoresponders are undoubtedly the best method to achieve this line of communication.
Seek out joint ventures
Many Internet marketers have made a small fortune by promoting other people’s products and services, in return for their own products being promoted by others.
A good example would be a printer ink supply business promoting a printer supply or printer repair business and vice-versa. Or a ladies fashion business promoting a jewelry or cosmetics business. Whatever you sell, there is likely to be a related product that you can promote on your website in return for that business promoting yours.
Simply contact the webmaster of a site that sells products related to yours and propose a mutually beneficial deal. There’s not many Internet business owners who will refuse a 50/50 split of profits for just sending out an email to their list or for listing your products on their website.
Offline marketing opportunities
Just because your business is online, you can’t afford to ignore offline promotion opportunities. Place ads in your local press or other publications, where your potential customers will most likely see them. Offer them discounts for buying your products or services online, and remind them that they can conveniently visit your website anytime day or night to purchase the products they want at prices they can’t afford to miss.
Think about renting a suitably targeted mailing list and sending out a mailshot outlining the benefits and convenience of shopping at your online website, and the savings they could make compared to their local High Street stores.
Testimonials
Give some of your products away to prospects in return for their testimonials and endorsements. If you can get people to say good things about your products or services and highly recommend them to others, you’ll build credibility.
Credibility and trust are considered by many online marketers to be two of the most important aspects of converting browsers into buyers.
Freebies and bonuses
So many online businesses give away free samples of their products, free ebooks, free tips or free advice, that you really can’t ignore the value of the word “free”. People like to get things for free, so always add something for free to the product you want to sell them.
Free bonuses are perceived as added value and works every time. The Internet business that includes freebies and bonuses with its offer will outsell any similar website with no freebies on offer every time.
One of the best possible freebies you could give your prospects is a specifically written ebook all about the benefits of your products or services. It must be informative and interesting and it must have real or perceived value. Ensure the ebook contains links to all your website products, and tell your prospects it would normally cost say $27 or $37 to buy.
Allow your prospects to give it away or sell it with full resell rights. This will start a viral marketing campaign and will help bring visitors to your website from all over the Internet.
Peace of mind guaranteed
Before a customer buys something from you, they will want to know if they can return it, if for some reason it proves to be unsuitable. Their whole buying decision may rest entirely on this one ‘peace of mind’ benefit. Always, always offer your prospects a full ‘no-quibble’ money-back guarantee.
The longer the guarantee, the more comfortable they’ll be in buying your products. Also, the longer the guarantee, the less likely you are to make refunds. Can you remember what you bought 90 days ago?
Hope this helps. Till next time
BFN
Bill Knight
www.knight-writer.co.uk
Yes, yes I know it's been months since I last posted. Think I've got nothing better to do? I write for a living so it's not that I couldn't be bothered, it's just that I'm always busy writing for my clients.
It's been an amazing year for me. I've been working on so many projects for so many clients, I don't have time to sleep! But alas! Something has to give, and I'm afraid it has to be my free advice. You wouldn't believe how many people call me on the phone for advice about marketing their products or services. Well sorry guys, it all takes time. And as you're all aware, time is money.
I'm still making myself available to you but be prepared to pay for my time in future, unless you're a newbie. I'll still help you get going if you're completely new to Internet marketing, and as always, there will be no charge.
For everyone else, here's some advice to help you sell more:
Ways to Sell More Products or Services Online
The Internet is responsible for changing the way most people now do business. Global markets are now easily accessible to even the smallest of businesses, regardless of what they sell. Also, with more and more people now buying goods and services online (online spending reached $172 billion in 2005 – Forrester Research), potential customers are not very difficult to find. To survive and prosper, online or offline, every business simply needs to make sales and profits. It’s the life-blood of any business. Many marketing strategies developed to increase sales offline can also be adapted and applied online, although most online marketing techniques are either impractical or totally ineffective in an offline business.
The Internet has thrown up many challenges for the marketers of today, not least, is the question of exposure. How do you get your products or services in front of willing, buying customers? Learning how to succeed in business on the Internet inevitably takes time and effort. Below are few tried and tested methods, which can help to increase sales of your products or services online.
Set up your own affiliate program There are so many people on the Internet willing to sell your products for you, for a commission, that you just can’t ignore this avenue. But, for an affiliate program to work effectively, it has to be set up properly. You will have to supply your affiliates with all the tools they’ll need to promote your products.
First and foremost is a good quality written sales letter that they can use to attract interested prospects. Ideally, this letter should be a duplicate of your own sales pitch or website sales letter. Next, create banners that they can put on their website and most importantly, at least from the affiliates point of view, is a sales tracking system like, ‘yourcart.com’.
Established and successful affiliates generally have their own way of marketing other people’s products, and the more commission you’re willing to offer them, the more effort they’ll expend in promoting your goods and services. Some affiliates have their own lists of prospects and some have the ability to generate new lists for new products.
In simple terms, if an affiliate has a list or can access a list of 50,000 prospects, and can expect to convert just 3%, they’re going to be looking at the possibility of generating some 1,500 sales. If your product is valued at $97 and you offer your affiliate 50% commission, you can expect a return of $72,750.
Now, imagine if you had just six affiliates, with access to similar prospect lists, promoting your one $97 product. 6 x $72,750 = $436,500. It’s easy to see why affiliate programs are so popular on the Internet, and it’s no surprise to learn that some marketers can bank $millions each year by utilizing this tried and tested marketing method. Focus on back end sales Ensure that your website has an email capturing script installed. From each prospect you need to acquire two basic elements of information. Their first name and email address. When you have made a sale to your customer, it is always advisable to follow up with an email thanking them for their purchase. And, have another, perhaps similar product ready to sell them. If they were happy with their original purchase, chances are they will buy from you again.
This is the ‘back end’ sale, and more often than not, this is where the real profits are to be made.
To effectively capture the name and email of all your website visitors, you’ll have to give them a reason for giving up this information. It could be to obtain a free report, a free ebook or a free subscription to your newsletter. This is how you build your own list.
Next, you could offer your prospects a high value product at a break-even price. The object is to gain their confidence. Then within 2 -3 weeks of the sale, offer them a similar product with a much higher ticket value.
Always stay in touch with your customers by email if you want to continuously make sales. Autoresponders are undoubtedly the best method to achieve this line of communication.
Seek out joint ventures
Many Internet marketers have made a small fortune by promoting other people’s products and services, in return for their own products being promoted by others.
A good example would be a printer ink supply business promoting a printer supply or printer repair business and vice-versa. Or a ladies fashion business promoting a jewelry or cosmetics business. Whatever you sell, there is likely to be a related product that you can promote on your website in return for that business promoting yours.
Simply contact the webmaster of a site that sells products related to yours and propose a mutually beneficial deal. There’s not many Internet business owners who will refuse a 50/50 split of profits for just sending out an email to their list or for listing your products on their website.
Offline marketing opportunities
Just because your business is online, you can’t afford to ignore offline promotion opportunities. Place ads in your local press or other publications, where your potential customers will most likely see them. Offer them discounts for buying your products or services online, and remind them that they can conveniently visit your website anytime day or night to purchase the products they want at prices they can’t afford to miss.
Think about renting a suitably targeted mailing list and sending out a mailshot outlining the benefits and convenience of shopping at your online website, and the savings they could make compared to their local High Street stores.
Testimonials
Give some of your products away to prospects in return for their testimonials and endorsements. If you can get people to say good things about your products or services and highly recommend them to others, you’ll build credibility.
Credibility and trust are considered by many online marketers to be two of the most important aspects of converting browsers into buyers.
Freebies and bonuses
So many online businesses give away free samples of their products, free ebooks, free tips or free advice, that you really can’t ignore the value of the word “free”. People like to get things for free, so always add something for free to the product you want to sell them.
Free bonuses are perceived as added value and works every time. The Internet business that includes freebies and bonuses with its offer will outsell any similar website with no freebies on offer every time.
One of the best possible freebies you could give your prospects is a specifically written ebook all about the benefits of your products or services. It must be informative and interesting and it must have real or perceived value. Ensure the ebook contains links to all your website products, and tell your prospects it would normally cost say $27 or $37 to buy.
Allow your prospects to give it away or sell it with full resell rights. This will start a viral marketing campaign and will help bring visitors to your website from all over the Internet.
Peace of mind guaranteed
Before a customer buys something from you, they will want to know if they can return it, if for some reason it proves to be unsuitable. Their whole buying decision may rest entirely on this one ‘peace of mind’ benefit. Always, always offer your prospects a full ‘no-quibble’ money-back guarantee.
The longer the guarantee, the more comfortable they’ll be in buying your products. Also, the longer the guarantee, the less likely you are to make refunds. Can you remember what you bought 90 days ago?
Hope this helps. Till next time
BFN
Bill Knight
www.knight-writer.co.uk
Friday, April 21, 2006
Time to talk about making some money
It's been a while since I last posted to my blog, simply because I've been up to my neck in work. So far this year I've taken on 11 new clients and I'm involved in 3 new joint venture projects. Because I've been burning the candle at both ends recently, I've taken on some extra help to cope with the publishing side of my business (anglox), which for some reason has become a real bustle of activity in recent months.
So what's happening? Well, firstly there's obviously many more people interested in making money online. And secondly, they're doing it by creating their own unique products, which is great!
Here's a few examples of some of my new client's products:
1. An ebook explaining how to earn a six-figure income from other people's property. This is a fabulous product, which has been written by a property consultant based in the UK. He's selling around 10 books a week but could easily increase this number to 20, if he could just sort out his marketing. I'm working on a strategy for him, which will include articles, PPC and offline ads.
2. An Internet Marketing course for beginners. This is a JV and I've been extremely busy writing up the modules, the sales letter for the website and the ad campaign. This online training course will cover just about every conceivable aspect of marketing, from designing a website and creating products to exploiting the ever increasing niche markets.
3. Another JV I'm involved in is a 'Buy Property in Spain' project. The attraction here is the large commission payouts, which run into 4 figures for just one completed deal. The goal is to complete 4 deals a month. I wish I had got involved in this project much earlier, although it looks as if there's still a considerable market for overseas investment and retirement properties.
4. One of the main topical interests of the moment is the worldwide spread of the deadly H5N1 bird flu virus. My client has been quick to seize on the fears of infection by producing a survival guide. This particular guide is geared towards a UK market only. We carried out a marketing test soon after a dead swan was found in Scotland, which was confirmed to have had the H5N1 virus. Within 3 days, the website received over 1000 unique visitors and a few sales were made. The project has now been put on the 'back-burner' until another outbreak in the UK has been confirmed.
5. A new client from the US contacted me and asked if I was interested in writing a health book for him. The 50 page book was duly written and submitted for approval in both MS Word and pdf formats. He then asked if I could write a sales letter for his website, which I did. It turns out that he didn't actually have a website yet, so my team designed and constructed a site for him. And arranged for a domain, plus hosting and a full SEO campaign together with a full marketing plan. Basically we did the lot! And now we're discussing the next venture.
My work as a copywriter and Internet marketer can be quite varied, which means there's never a dull moment as I'm kept continually on my toes. The upside to this situation is that I'm always looking to find the very latest marketing strategy for my clients and my own online businesses.
Over the coming weeks I'm going to reveal some of my findings right here in this blog. I promise you it will be riveting stuff!
In the meantime, and due to endless 'cries for help', here's a few suggestions about making money online. These are for anyone looking to set up an online income stream, full-time or part-time, and can be operated from their own home office.
My first suggestion is to try our very own Publishing business opportunity. Becoming a home publisher has never been so easy and the profits are endless. The products don't cost anything and you get to keep 100% of the profits. Here's a link to the affiliate version, which means you will not only make some easy money from operating the system, but you can also make 50% profit from reselling it to others. A real win-win opportunity. License2Profit.
To sell anything successfully online, you'll need to master the art of writing effective sales and ad copy. If it was that easy, I'd be out of a job. But to help you understand the principles of this extremely important marketing aspect, I've written a very useful guide (Word Power). It comes with resale rights, so again here's another opportunity to make some money by reselling it to others.
For anyone looking for easy work at home jobs and other great products and services, check out the wide selection offered by Jack the Reaper.
Hope you find something useful among this lot.
Until next time.
Bill Knight
www.knight-writer.co.uk
So what's happening? Well, firstly there's obviously many more people interested in making money online. And secondly, they're doing it by creating their own unique products, which is great!
Here's a few examples of some of my new client's products:
1. An ebook explaining how to earn a six-figure income from other people's property. This is a fabulous product, which has been written by a property consultant based in the UK. He's selling around 10 books a week but could easily increase this number to 20, if he could just sort out his marketing. I'm working on a strategy for him, which will include articles, PPC and offline ads.
2. An Internet Marketing course for beginners. This is a JV and I've been extremely busy writing up the modules, the sales letter for the website and the ad campaign. This online training course will cover just about every conceivable aspect of marketing, from designing a website and creating products to exploiting the ever increasing niche markets.
3. Another JV I'm involved in is a 'Buy Property in Spain' project. The attraction here is the large commission payouts, which run into 4 figures for just one completed deal. The goal is to complete 4 deals a month. I wish I had got involved in this project much earlier, although it looks as if there's still a considerable market for overseas investment and retirement properties.
4. One of the main topical interests of the moment is the worldwide spread of the deadly H5N1 bird flu virus. My client has been quick to seize on the fears of infection by producing a survival guide. This particular guide is geared towards a UK market only. We carried out a marketing test soon after a dead swan was found in Scotland, which was confirmed to have had the H5N1 virus. Within 3 days, the website received over 1000 unique visitors and a few sales were made. The project has now been put on the 'back-burner' until another outbreak in the UK has been confirmed.
5. A new client from the US contacted me and asked if I was interested in writing a health book for him. The 50 page book was duly written and submitted for approval in both MS Word and pdf formats. He then asked if I could write a sales letter for his website, which I did. It turns out that he didn't actually have a website yet, so my team designed and constructed a site for him. And arranged for a domain, plus hosting and a full SEO campaign together with a full marketing plan. Basically we did the lot! And now we're discussing the next venture.
My work as a copywriter and Internet marketer can be quite varied, which means there's never a dull moment as I'm kept continually on my toes. The upside to this situation is that I'm always looking to find the very latest marketing strategy for my clients and my own online businesses.
Over the coming weeks I'm going to reveal some of my findings right here in this blog. I promise you it will be riveting stuff!
In the meantime, and due to endless 'cries for help', here's a few suggestions about making money online. These are for anyone looking to set up an online income stream, full-time or part-time, and can be operated from their own home office.
My first suggestion is to try our very own Publishing business opportunity. Becoming a home publisher has never been so easy and the profits are endless. The products don't cost anything and you get to keep 100% of the profits. Here's a link to the affiliate version, which means you will not only make some easy money from operating the system, but you can also make 50% profit from reselling it to others. A real win-win opportunity. License2Profit.
To sell anything successfully online, you'll need to master the art of writing effective sales and ad copy. If it was that easy, I'd be out of a job. But to help you understand the principles of this extremely important marketing aspect, I've written a very useful guide (Word Power). It comes with resale rights, so again here's another opportunity to make some money by reselling it to others.
For anyone looking for easy work at home jobs and other great products and services, check out the wide selection offered by Jack the Reaper.
Hope you find something useful among this lot.
Until next time.
Bill Knight
www.knight-writer.co.uk
Thursday, February 16, 2006
The Net Reaper Forecasts Bumper Harvest
With so many so-called business opportunities on the Internet today, it’s getting more and more difficult to weed out the real money spinners from the host of scams. Just go to any search engine and type in ‘work at home’, and you’ll see exactly what I mean.
For Internet newbies, this represents a virtual minefield, and sadly many will fall foul of an unscrupulous, faceless assassin before they even realize they’ve been financially wounded. It’s all very well for those fully conversant with all things web and techie, to say experiencing the perils of the Internet is a simple learning process. Well, whatever happened to gallantry and chivalry?
Just because we’re operating in a virtual world of commerce with no face to face contact, it doesn’t make people any less human, does it? Okay, so there is an element of remoteness and individualism, when it comes to doing business online from your own home office, but it would be wise to remember that the leads, the visitors, and traffic are very real people.
And I for one believe that we should all be treated with some respect.
Now if you’re looking to find real opportunities and real time saving software products and really useful services all in one place, the information highway offers precious little choice. The no alternative option is to blow the Google bugle and find it all yourself, which can be fun if you have nothing better to do, but a real pain in the butt if time is of the essence.
I take my hat of then, to those that have spent the time searching, filtering, trying and testing products and services for the benefit of others. And when they neatly list these goodies on an easy to navigate website, for all to enjoy, I’ll gladly buy something useful as my way of thanking them for their efforts. This can only go some way to encouraging them to add more useful links in time for my next visit.
A website I came across recently fits this description perfectly. The Net Reaper, although sinister in name and design is steadily harvesting the type of products and services that will be of interest to at least some people if not most. New links are being added every day and it won’t be too long before the site itself will become a directory of interesting, informative and useful entities.
I’m sure other similar sites exist, but I found myself clicking on this site’s link through morbid curiosity, as I’m sure others will do. There’s a lot to be said for a well thought domain name. Wished I’d have thought of it.
Next time you’re searching the Internet and you come across a website which looks good, is easy to navigate and has useful products, give up a little respect to the webmaster. If the site looks as though it has taken a lot of time and effort to put together, it most probably has.
Pay Jack a visit: www.thenetreaper.com
Till next time,
Bill
www.knight-writer.co.uk
For Internet newbies, this represents a virtual minefield, and sadly many will fall foul of an unscrupulous, faceless assassin before they even realize they’ve been financially wounded. It’s all very well for those fully conversant with all things web and techie, to say experiencing the perils of the Internet is a simple learning process. Well, whatever happened to gallantry and chivalry?
Just because we’re operating in a virtual world of commerce with no face to face contact, it doesn’t make people any less human, does it? Okay, so there is an element of remoteness and individualism, when it comes to doing business online from your own home office, but it would be wise to remember that the leads, the visitors, and traffic are very real people.
And I for one believe that we should all be treated with some respect.
Now if you’re looking to find real opportunities and real time saving software products and really useful services all in one place, the information highway offers precious little choice. The no alternative option is to blow the Google bugle and find it all yourself, which can be fun if you have nothing better to do, but a real pain in the butt if time is of the essence.
I take my hat of then, to those that have spent the time searching, filtering, trying and testing products and services for the benefit of others. And when they neatly list these goodies on an easy to navigate website, for all to enjoy, I’ll gladly buy something useful as my way of thanking them for their efforts. This can only go some way to encouraging them to add more useful links in time for my next visit.
A website I came across recently fits this description perfectly. The Net Reaper, although sinister in name and design is steadily harvesting the type of products and services that will be of interest to at least some people if not most. New links are being added every day and it won’t be too long before the site itself will become a directory of interesting, informative and useful entities.
I’m sure other similar sites exist, but I found myself clicking on this site’s link through morbid curiosity, as I’m sure others will do. There’s a lot to be said for a well thought domain name. Wished I’d have thought of it.
Next time you’re searching the Internet and you come across a website which looks good, is easy to navigate and has useful products, give up a little respect to the webmaster. If the site looks as though it has taken a lot of time and effort to put together, it most probably has.
Pay Jack a visit: www.thenetreaper.com
Till next time,
Bill
www.knight-writer.co.uk
Monday, January 02, 2006
The Secret Power of Words
A quick word on the secret power of words.
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?
A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.
A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.
The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word.
How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.
Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell.
Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself.
Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.
But the real secret to creating captivating copy is to use ‘sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.
When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend.
Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.
Never underestimate the secret power of words.
You can find more information about creating top class copy by visiting the link below.
http://www.topclasscopy.com
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?
A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.
A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.
The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word.
How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.
Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell.
Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself.
Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.
But the real secret to creating captivating copy is to use ‘sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.
When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend.
Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.
Never underestimate the secret power of words.
You can find more information about creating top class copy by visiting the link below.
http://www.topclasscopy.com
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