Hi All,
Everyone in business with an online presence, whether that's a website, a blog, a Facebook page or a Twitter account wants more exposure. More exposure to their potential customers and more cash in the bank, thank you very much. But what is everyone doing to get more exposure? Just how are these people exposing themsleves? :)
Well, just about everyone seems to be hooked on someting called SEO. "Hey man wanna buy some SEO?" And so what is SEO exactly? Well, many SEO "experts" will tell you it's all manner of things, and really nothing in particular. Some will tell you that you need backlinks and the more the merrier. Some will tell you it's all about on-page stuff like keywords and content and graphics and interactivity.
Does anyone really know what SEO is? Well I can tell you something for nothing. It's not what it used to be. Anyone in the know will recently have heard about the latest algorithms known as Google "Panda" and Google "Penguin", and that's just the start of what looks like a planned Google onslaught of useless spammy websites that have no place on Google's treasured search engine.
So what is Panda? Well if you have hundreds or even thousands of backlinks to non relevant websites like forums and blogs then you'll soon find out. And what is Penguin? Well if you have all kinds of regurgitated crappy content on your site that doesn't make any sense to man or beast then it's curtains for you my friend.
Well what do you expect? Google are in the business of providing their searching surfers with good quality results. That's what makes them the biggest and best at what they do. So if you want to get into bed and cosy up with Google then you simply have to take on the submissive role and do exactly what they say... or else.
But hey, it's not that hard to do...
So here's my 10 point plan to help you...
1. Make sure all the images on your websites have alt tags, and your keyword tags are limited to 4, and you have your main keyword in your site's description.
2. Make sure your website has a site map.
3. Make sure you sign up for Google + Trust me you need this!
4. Make sure your website has good quality and informative content and your main keywords appear in the first 2 or 3 paragraphs.
5. Keep it fresh! This means keep the content coming regularly... like a blog for example.
6. Get some quality and RELEVANT backlinks. Pay if you have to!
7. Link your website to your social networks like Facebook and LinkedIn.
8. Have some quality videos created an uploaded to Youtube and make sure your website URL is included in the description. Put a copy of the video on your website.
9. Get some interesting and informative articles written and submitted to the article directories especially ezinearticles.com - Pay attention the bio section!
10. Send out press releases every month. (This is like gold dust!)
Is it really that difficult to understand SEO? No! It's not rocket surgery it's just plain common sense. So, don't fall for all that specialist SEO stuff that the SEO specialists are trying to sell you for silly amounts of megabucks, just follow my 10 point plan and you too could be riding on the crest of the Google wave.
So what's next? Oh you want to know how to get more customers? Well, that's coming in my next post and don't miss it. I'm going to blow your socks off with some amazing tried and tested marketing strategies that virtually nobody has ever even dreamed of.
All for now
Bill
