Hi All,
I've said it before and now I'm going to say it again... loud and clear. Video is by far the best way to market your products, your websites and your announcements. As the Internet becomes more and more popular it seems to be gradually taking over from the humble TV, at least in terms of advertising.
And advertising on the Internet is steadily increasing, whilst ad spend on TV is decreasing. It won't be long now before we all start to see high quality visual advertising on the Internet as standard.
Now here's the big opportunity...
Media and advertising companies who create TV ads for their clients charge exorbitant fees, and are generally more concerned with winning awards for themselves rather than helping their clients increase brand awareness or sell more products.
To create a video ad for the Internet can cost peanuts compared with these TV ad agencies and just about anyone can create them. All you need is a camcorder, a video editing software program and perhaps a soundtrack.
So let's compare the costs...
A TV commercial can cost anything from $100,000 to around $400,000 for a 30 second final edited, ready to go version of the advertisement. Of course production does swallow up a large percentage of the costs but ad agencies do like to make BIG profits too. Either way you look at it, that's a lot of spondulics for a half minute presentation.
Now let's look at the alternative...
A decent camcorder with accessories will set you back £300-£400 and a good editing software suite should cost around £150. So let's say around $500 in total to get started. Now you're ready to start making commercials for the Internet and you could charge anything up to $10,000 for a 30 second production... and still be a heck of a lot cheaper than the agencies and still make huge profits.
Start off by making 3 minute videos for your own products and post them on YouTube. Here are a couple we created for our own products...
eMarketingToolkit
License2Profit
We used our website templates in Powerpoint for the backgrounds and recorded the presentations in Camtasia Studio. We added soundtracks for the backing, which we purchased online... but we have since bought a synthesiser so we can make our own. I would say all in all it cost around $70 in time to produce and it is available 24/7 to a worldwide audience.
Here are couple more we created for a client...
Thai Massage
Self Defense
Again these video ads were created using MS Powerpoint, Camtasia Studio and readily available backing soundtracks.
We're now experimenting with high definition video, new state-of-the-art video production software, and as mentioned previously, we are creating our own weird and wonderful audio soundtracks.
If you're trying to promote your own products or affiliate products, the why not try creating your own video ads and posting them on YouTube, MySpace, Facebook and link back to them from Twitter. It's video marketing on steroids!!!
Till next time.
BFN
Bill
Knight-Writer
Money-Harvest
Anglox
