Hi All,
Do you ... yes YOU... know anything about AIDA?
If you're a copywriter then you will but is you're not then take a minute to be enlightened.
The A I D A formula has worked incredibly well for advertisers and marketers the world over and continues to so to this day and probably always will... even though the concept is donkey's years old.
It's all relatively simple and if it works then there's no reason to try anything else... okay?
Right then here it is...
The acronym AIDA stands for... Attract... Interest... Desire... Action.
And this is what it all means.
In every form of advertising and marketing the very first thing you have to do is Attract attention. This is almost always the job of the headline. If the headline of your ad or sales letter gets your prospect's attention, then chances are they will begin to read your ad or sale s message. Great... that's part one achieved.
Next, while your prospect is reading your sales message you have to ensure you Interest then in your offer, and the way you do this is to list all the benefits of the product or service that you want to sell them. (I'll elaborate on this in my next blog post).
Okay so you've got their Attention and they are becoming very Interested in your product or service... is this enough? No!
You have make sure they really want it. They need to want it so bad it hurts. They need to think that if they don't have it then life will just not be worth living. How will they ever be able to hold their head up in public ever again without it? You got to make 'em squirm... okay well maybe not squirm but you certainly have to make them Desire it.
So, when you've attracted Attention, go them Interested and made them Desire your product or service you gotta tell them what to do next.
You'd be surprised at how many marketers just don't ask for the order. It's crazy!
Why go to all the trouble of writing an ad or a sales piece and then not say something like. "To get this widget in the next 2 minutes simply click on this link" or fill out this form or pick up the phone or whatever...
You must always ask the prospect to take Action... plain and simple!
So there you have it...
AIDA... the formula responsible for generating billions if not trillions in sales over the past 100 years.
God bless her!
All for now.
KnightWriter
Busyvids
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